Remote Digital Marketing & E-commerce Strategist

Placements24; George; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Professional development

Job summary

Placements24 seeks a Remote Digital Marketing & E-commerce Strategist to lead online growth for a retail brand. The role requires expertise in digital channels, analytics, and e-commerce optimization, with a strong focus on the Western Cape market and remote collaboration.

You will craft campaigns, optimize funnels, and collaborate with product, sales, and creative teams to drive brand awareness and sales across digital platforms.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum 5 years in digital marketing and e-commerce strategy with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• In-depth knowledge of e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong written and verbal communication skills in English.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the retail sector is highly desirable.
• Familiarity with the Western Cape market dynamics is an advantage.

Responsibilities

• Develop and implement a holistic digital marketing strategy, encompassing SEO, SEM, social media marketing, email marketing, and content marketing.
• Define and execute e-commerce strategies to optimize website performance, conversion rates, and customer lifetime value.
• Manage and oversee online advertising campaigns, ensuring optimal ROI and budget allocation.
• Analyze digital marketing performance data, website analytics, and sales metrics to derive actionable insights and recommendations.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage the company's social media presence and engage with online communities.
• Collaborate with internal teams (e.g., product, sales, creative) to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
• Report on key performance indicators (KPIs) to senior management, highlighting successes and areas for development.

Skills

Digital marketing

Campaign management

Data-driven

English communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

E-commerce platforms

Job description

About the Role

Our client, a forward-thinking retail brand, is seeking an innovative and data-driven Remote Digital Marketing & E-commerce Strategist to spearhead their online growth initiatives. This role is critical for developing and executing comprehensive digital marketing campaigns and e-commerce strategies that drive brand awareness, customer engagement, and sales across all digital platforms. The ideal candidate is an expert in leveraging various digital channels, possesses a deep understanding of e-commerce best practices, and thrives in a remote, collaborative environment. You will be instrumental in shaping our client's online narrative and optimizing their digital sales funnels, with a particular focus on connecting with consumers in markets like George, Western Cape . This is a fantastic opportunity for a seasoned digital marketer to make a substantial impact on a growing business. The role demands creativity, analytical prowess, and a passion for the ever-evolving digital landscape. This is a fully remote position.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy, encompassing SEO, SEM, social media marketing, email marketing, and content marketing.
• Define and execute e-commerce strategies to optimize website performance, conversion rates, and customer lifetime value.
• Manage and oversee online advertising campaigns, ensuring optimal ROI and budget allocation.
• Analyze digital marketing performance data, website analytics, and sales metrics to derive actionable insights and recommendations.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage the company's social media presence and engage with online communities.
• Collaborate with internal teams (e.g., product, sales, creative) to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
• Report on key performance indicators (KPIs) to senior management, highlighting successes and areas for development.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing and e-commerce strategy, with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• In-depth knowledge of e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong written and verbal communication skills in English.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the retail sector is highly desirable.
• Familiarity with the Western Cape market dynamics is an advantage.

Benefits

This is a fully remote role, offering significant flexibility and work-life balance. Our client provides a competitive salary, comprehensive benefits package, and opportunities for continuous professional development and career advancement in the digital marketing and e-commerce space. You will be part of an innovative and collaborative team, working on exciting projects that drive business growth. Access to cutting-edge digital marketing tools and resources will be provided. This role offers a chance to shape the online future of a dynamic retail brand from anywhere.