Digital Marketing Specialist (Remote)

Placements24; Soweto; Hybrid; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Remote work

Job summary

Placements24 is seeking a creative Digital Marketing Specialist to drive online growth remotely. You will design and implement campaigns across channels, optimize paid ads, and boost organic search.

Ideal candidates bring proven experience in SEO/SEM, email marketing, social media, and content marketing, with strong analytics and a data-driven mindset. Remote work offers flexibility while contributing to a growing online retailer.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Proven experience as Digital Marketing Specialist or similar.
• Experience leading SEO/SEM, email, social media campaigns.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage paid ads across Google Ads and social platforms.
• Perform keyword research and apply SEO best practices.
• Create content for social media, blogs, and email newsletters.
• Manage social accounts and monitor online conversations.
• Analyze campaign performance with web analytics and report.
• Identify digital marketing opportunities and trends.
• Collaborate with sales and design for brand consistency.
• Coordinate email marketing campaigns including segmentation.
• Test and iterate strategies to improve results.

Skills

SEO/SEM

Email marketing

Social media

Content marketing

Analytics

Communication skills

Remote work

Education

Bachelor's degree in Marketing, Communications, Business

Tools

SEMrush

Hootsuite

Mailchimp

Job description

About the Role

Our client, a rapidly expanding online retail business, is looking for a creative and results-driven Digital Marketing Specialist to join their team. This is a fully remote position, offering the flexibility to work from home and contribute to the growth of our client's online presence. You will be responsible for developing and executing digital marketing campaigns across various channels to drive traffic, engagement, and conversions. The ideal candidate is passionate about digital trends and possesses a strong understanding of SEO, SEM, social media, and content marketing.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and shareable content for social media platforms, blogs, and email newsletters.
• Manage social media accounts, monitor online conversations, and engage with the community.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports.
• Identify new digital marketing opportunities and stay updated on industry trends and technologies.
• Collaborate with internal teams (e.g., sales, design) to ensure brand consistency and campaign effectiveness.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Test and iterate on marketing strategies to continuously improve results.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven work experience as a Digital Marketing Specialist or in a similar role.
• Demonstrable experience leading and managing SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with digital marketing tools and platforms (e.g., SEMrush, Hootsuite, Mailchimp).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities, with a data-driven mindset.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinking and a passion for digital marketing innovation.
• Understanding of e-commerce principles is a plus.

Benefits

This role offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions. As a fully remote position, you will enjoy unparalleled flexibility and work-life balance. Our client provides opportunities for continuous learning, professional development, and career advancement within a growing and dynamic company. Join a supportive and collaborative team dedicated to making an impact in the digital space, regardless of your physical location within South Africa.