Digital Marketing Specialist - Remote

Placements24; Sandton; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Home office stipend

Professional development

Competitive salary

Job summary

Placements24 is seeking a Digital Marketing Specialist to join a dynamic FMCG leader. This fully remote role allows you to develop and execute digital campaigns across SEO, SEM, social, email, and display ads from anywhere in South Africa.

You will analyze performance using Google Analytics, optimize content for search, and collaborate with the marketing team to drive online engagement and sales. A 4+ year track record is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years of hands-on digital marketing experience, preferably in FMCG or related industry.
• Strong proficiency in SEO, SEM, content, social media, and email marketing.
• Experience with Google Analytics, Google Ads, Facebook Ads Manager, and email platforms.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and display advertising.
• Create engaging and relevant content for our online platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and other relevant platforms.
• Optimize website content and user experience for search engines (SEO).
• Manage social media accounts, fostering community engagement and responding to customer inquiries.
• Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
• Identify new digital marketing trends and technologies, and provide recommendations for implementation.
• Manage the digital marketing budget effectively, ensuring a high ROI.
• Conduct A/B testing and other experiments to continuously improve campaign performance.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Data analysis

Creative thinking

Remote work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role

Our client, a dynamic and innovative leader within the FMCG sector, is seeking a talented and driven Digital Marketing Specialist to join their forward-thinking team. This role is designed to be fully remote, offering flexibility and the opportunity to work from anywhere within South Africa. You will play a crucial role in developing and executing our digital marketing strategies across various online platforms, driving brand awareness, engagement, and online sales. The ideal candidate will possess a strong understanding of the digital landscape, a passion for data-driven marketing, and a creative flair for developing compelling online content. This is an exciting opportunity to contribute to the growth of a leading FMCG company from the comfort of your own home office.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and display advertising.
• Create engaging and relevant content for our online platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and other relevant platforms.
• Optimize website content and user experience for search engines (SEO).
• Manage social media accounts, fostering community engagement and responding to customer inquiries.
• Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
• Identify new digital marketing trends and technologies, and provide recommendations for implementation.
• Manage the digital marketing budget effectively, ensuring a high ROI.
• Conduct A/B testing and other experiments to continuously improve campaign performance.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of hands-on experience in digital marketing, with a proven track record in the FMCG sector or a related industry.
• Strong proficiency in SEO, SEM, content marketing, social media marketing, and email marketing.
• Experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to analyze data, interpret metrics, and generate actionable insights.
• Creative thinker with strong problem-solving skills.
• Self-motivated and able to work independently in a remote environment.
• Must have a reliable internet connection and a suitable home office setup.

Benefits

• Fully remote work arrangement.
• Competitive salary based on experience and qualifications.
• Performance-based incentives.
• Opportunities for online professional development courses.
• Flexible working hours.
• Contribution towards home office setup and internet expenses.
• Join a growing and innovative company culture.