Digital Marketing Specialist - Midrand Hub

Placements24; Midrand; Hybrid; ZAR 391,000 - 614,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Hybrid work

Leading e-commerce brand

Professional development

Midrand office

Employee discounts

Job summary

Placements24, a dynamic e-commerce brand based in Midrand, is seeking a Digital Marketing Specialist to drive online growth and brand visibility. You will develop and execute data-driven campaigns across paid search, social, email, and content channels, optimizing performance to achieve targets.

The role requires 3+ years in digital marketing, strong analytics, and experience with Google Analytics, PPC, and SEO. A hybrid work arrangement is offered in Gauteng.

Qualifications

• 3+ years of experience in digital marketing with hands-on channel management.
• Proven track record in PPC and SEO campaigns.
• Proficient with Google Analytics, Google Ads, and social platforms.

Responsibilities

• Develop and implement data-driven digital marketing strategies to increase website traffic, leads, and sales.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Oversee SEO efforts, including keyword research, on-page optimization, and link building.
• Create engaging content for social media, email marketing, and blog posts.

Skills

PPC campaigns

SEO campaigns

Google Analytics

Google Ads

Social media advertising

Content creation

Copywriting

Data analysis

Email marketing

CRM systems

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

CRM software

Job description

About the Role

Our client, a dynamic e-commerce leader based in Midrand , is looking for a talented Digital Marketing Specialist to drive online growth and brand visibility. This role offers a hybrid work model, blending remote flexibility with in-office collaboration. You will be instrumental in developing and executing comprehensive digital marketing campaigns across various channels to attract, engage, and convert target audiences. This position requires a strategic thinker with a hands-on approach, adept at leveraging data to optimize performance and achieve key business objectives. If you are passionate about digital trends and thrive in a fast-paced, innovative environment, this opportunity in the vibrant Gauteng province is for you.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to increase website traffic, leads, and sales.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Oversee Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link building.
• Create engaging content for social media, email marketing, and blog posts, aligning with brand voice and objectives.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the sales and product teams to ensure marketing efforts support business goals.
• Manage the company's social media presence and community engagement.

Requirements

• Proven experience of 3+ years in digital marketing, with a strong understanding of various online channels.
• Demonstrable experience managing successful PPC and SEO campaigns.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Familiarity with email marketing platforms and CRM systems.
• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Excellent communication and teamwork skills, adaptable to hybrid work.
• Experience in e-commerce is a significant plus.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement offering flexibility.
• Opportunity to work with a leading e-commerce brand.
• Professional development and training opportunities.
• Collaborative and dynamic team environment.
• Modern office facilities in Midrand .
• Employee discounts on company products.