Digital Marketing Specialist - Content Strategy

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Health insurance

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to lead content strategy from Paarl in a hybrid capacity. You will develop and execute content plans to boost brand awareness, engagement, and lead generation across digital channels, while collaborating with marketing, sales, and product teams.

You will craft compelling narratives, optimize performance through analytics, and stay ahead of digital trends to continually enhance strategies in a dynamic market.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or related field.
• 3+ years in digital marketing with emphasis on content creation and strategy.
• Proven ability to write clear, concise, and compelling copy for digital channels.
• Experience with SEO best practices and tools such as Google Analytics and SEMrush.
• Strong understanding of social media platforms and content strategies.
• Excellent organizational and project management skills in a hybrid setting.

Responsibilities

• Develop and implement a strategic content calendar aligned with marketing objectives and audience needs.
• Create, curate, and manage content across blogs, social media, website copy, emails, and video scripts.
• Conduct keyword research and SEO analysis to improve organic visibility.
• Analyze content performance and deliver regular insights and optimization recommendations.
• Collaborate with designers and marketing teammates to ensure on-brand, engaging content.
• Stay updated on digital marketing trends and emerging platforms to inform strategy.

Skills

Digital marketing

Content creation

Copywriting

SEO

Analytics

Social media strategy

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to focus on content strategy in Paarl . This hybrid role will involve developing and executing comprehensive content plans designed to increase brand awareness, drive engagement, and generate leads across various digital channels. You will work closely with marketing, sales, and product teams to create compelling content that resonates with target audiences. We seek a motivated individual who excels at crafting engaging narratives and analyzing content performance to continuously optimize strategies in a dynamic market, leveraging both office collaboration and remote execution.

Key Responsibilities

• Develop and implement a strategic content calendar aligned with overall marketing objectives and target audience needs.
• Create, curate, and manage engaging content across multiple platforms, including blog posts, social media updates, website copy, email newsletters, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Analyze content performance using analytics tools, providing regular reports on key metrics and insights for improvement.
• Collaborate with designers and other marketing team members to ensure content is visually appealing and on-brand.
• Stay updated on digital marketing trends, content marketing best practices, and emerging platforms to inform strategy.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3+ years of experience in digital marketing, with a strong focus on content creation and strategy.
• Proven ability to write clear, concise, and compelling copy for various digital channels.
• Experience with SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Strong understanding of social media platforms and their respective content strategies.
• Excellent organizational and project management skills, with the ability to manage multiple projects in a hybrid work setting.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A collaborative and dynamic marketing team environment.