Digital Content Strategist

Placements24; Randburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary and incentives

Health and wellness benefits

Career development opportunities

Dynamic, collaborative environment in 

Generous paid time off

Job summary

Placements24 in Randburg is seeking a strategic and creative Digital Content Strategist to lead content planning and execution across digital channels, driving engagement and brand authority.

You will analyze audience needs, market trends, and performance data, collaborating with marketing and product teams to shape the brand's narrative and optimize SEO.

Qualifications

• Proven experience as Content Strategist or similar role.
• Track record of driving engagement and business outcomes.
• Strong SEO, content marketing, and digital analytics knowledge.
• Excellent writing and communication skills.
• Experience with CMS and analytics tools.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.

Responsibilities

• Develop and implement content strategies across digital channels.
• Research audience needs, market trends, and competitors.
• Create and manage editorial calendars for timely content.
• Oversee content creation, editing, and SEO optimization.
• Analyze content performance and recommend improvements.
• Collaborate with cross-functional teams to align with goals.

Skills

Content strategy

Content management

SEO

Digital analytics

Strong writing

CMS experience

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS platforms

SEO tools

Job description

About the Role

Our client is looking for a strategic and creative Digital Content Strategist to join their marketing department in Randburg . This role is responsible for planning, developing, and executing content strategies that drive engagement, build brand authority, and support marketing objectives across all digital channels. You will analyze audience needs, market trends, and performance data to create compelling content plans that resonate and convert. This is an excellent opportunity to shape the brand's narrative and digital footprint in a collaborative setting that encourages innovation and data-informed decision-making.

Key Responsibilities

• Develop and implement comprehensive content strategies across various digital platforms, including website, blog, social media, and email.
• Conduct audience research, market analysis, and competitive reviews to inform content planning.
• Create and manage editorial calendars, ensuring timely production and distribution of high-quality content.
• Oversee content creation, editing, and optimization for SEO and user engagement.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams to ensure content alignment with overall marketing and business goals.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role.
• Demonstrable success in developing and executing content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO, content marketing principles, and digital analytics.
• Excellent writing, editing, and communication skills.
• Experience with content management systems (CMS) and analytics tools.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive annual salary and performance incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment in Randburg .
• Generous paid time off and company holidays.