Digital Content Strategist

Placements24; Siyancuma Local Municipality; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary & incentives

Health, dental and vision insurance

Professional development & training

Hybrid work model in Upington

Career advancement opportunities

Job summary

Placements24 in Upington, Northern Cape, seeks a creative and analytical Digital Content Strategist to join the marketing team. The role focuses on developing data-driven content strategies across digital platforms to boost brand engagement and meet marketing goals.

You will plan, create, and optimize content, enhance SEO, and collaborate with design, marketing, and product teams. The position offers a flexible hybrid work model in Upington and opportunities to advance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in digital content strategy, content marketing, or a similar role.
• Proven ability to develop engaging digital content across platforms.
• Strong understanding of SEO principles, CMS, and analytics tools.
• Excellent writing, editing, and storytelling skills.
• Proficiency in project management and collaboration tools.

Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing objectives.
• Plan, create, and curate engaging content for websites, blogs, social media, email campaigns, and other digital channels.
• Optimize content for SEO and user experience to improve search rankings and engagement metrics.
• Analyze content performance data using tools like Google Analytics and provide actionable insights for improvement.
• Collaborate with design, marketing, and product teams to ensure content consistency and effectiveness.
• Stay abreast of industry trends, digital marketing best practices, and emerging content formats.

Skills

Strong writing & storytelling

SEO principles

Content strategy

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking a creative and analytical Digital Content Strategist to join their marketing team in Upington . This role is pivotal in developing and executing data-driven content strategies across various digital platforms to enhance brand engagement and achieve marketing goals. You will be responsible for planning, creating, and optimizing digital content, ensuring it resonates with target audiences and drives measurable results. This is an exciting opportunity for a content expert to make a significant impact on the company's online presence and brand storytelling in the Northern Cape region.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing objectives and target audience needs.
• Plan, create, and curate engaging content for websites, blogs, social media, email campaigns, and other digital channels.
• Optimize content for SEO and user experience to improve search rankings and engagement metrics.
• Analyze content performance data using tools like Google Analytics and provide actionable insights for improvement.
• Collaborate with design, marketing, and product teams to ensure content consistency and effectiveness.
• Stay abreast of industry trends, digital marketing best practices, and emerging content formats.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in digital content strategy, content marketing, or a similar role, with a background in the media or digital publishing industry .
• Proven ability to develop engaging and effective digital content across various platforms.
• Strong understanding of SEO principles, content management systems (CMS), and analytics tools.
• Excellent writing, editing, and storytelling skills.
• Proficiency in project management and collaboration tools.

Benefits

• Competitive annual salary and performance incentives.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and ongoing training.
• Flexible hybrid work model combining office collaboration with remote flexibility in Upington .
• A dynamic and innovative work environment with opportunities for career advancement.