Content Marketing Manager

Placements24; Stellenbosch Local Municipality; On-site; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

On-site work environment

Medical, dental, and vision coverage

Growth and leadership development

Job summary

Placements24 is seeking an innovative Content Marketing Manager to lead our content strategy from an on-site base in Paarl. You will develop and execute a plan that drives brand awareness, engagement, and lead generation while aligning with business goals.

The ideal candidate has 5+ years in content marketing or strategy, excellent writing and editing skills, and strong CMS and analytics proficiency to manage multi-channel content initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, English or related field.
• 5+ years in content marketing or content strategy.
• Proven success in developing and managing content programs.
• Excellent writing, editing, and proofreading skills.
• Proficiency with CMS and analytics tools.
• Ability to work on-site in Paarl.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Oversee creation, editing, and publishing of blog posts, articles, whitepapers, case studies, and website copy.
• Manage editorial calendar and ensure timely delivery of content assets.
• Collaborate with marketing, sales, and product teams to define content needs and themes.
• Analyze content performance metrics and optimize strategy and tactics.
• Stay abreast of industry trends and SEO best practices.

Skills

Content marketing

Content strategy

Editing/writing

Project management

Collaboration

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS

Analytics

Job description

Our client is seeking an innovative and experienced Content Marketing Manager to lead their content strategy. This role is based on-site in Paarl, where you will be responsible for developing and executing a content marketing plan that drives brand awareness, engagement, and lead generation. You will oversee the creation of high-quality content across multiple channels, ensuring it aligns with business objectives and resonates with target audiences. The ideal candidate is a strategic thinker with a passion for storytelling and a proven ability to manage content projects from ideation to execution.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Oversee the creation, editing, and publishing of blog posts, articles, whitepapers, case studies, and website copy.
• Manage the editorial calendar and ensure timely delivery of all content assets.
• Collaborate with marketing, sales, and product teams to define content needs and themes.
• Analyze content performance metrics and use insights to optimize content strategy and tactics.
• Stay abreast of industry trends and best practices in content marketing and SEO.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in content marketing, content strategy, or related roles.
• Demonstrated success in developing and managing successful content marketing programs.
• Excellent writing, editing, and proofreading skills.
• Proficiency with content management systems (CMS) and analytics tools.
• Strong project management skills and ability to work effectively in an on-site role in Paarl.

Benefits

• Competitive annual salary.
• On-site work environment fostering team synergy.
• Comprehensive medical, dental, and vision coverage.
• Opportunities for professional growth and leadership development.
• Access to cutting-edge content marketing resources and tools.