Digital Content Strategist

Placements24; Upington; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical coverage

Paid time off

Professional development opportunities

Creative work environment

Job summary

Placements24 in Upington is seeking a Digital Content Strategist to lead content initiatives from our Upington office. You will develop and implement a comprehensive content strategy that drives brand awareness and engages audiences across digital channels.

This role is essential for storytelling and measurable marketing outcomes.

Qualifications

• Bachelor's degree required in a related field.
• 4+ years of digital content strategy, content marketing, or copywriting experience.
• Strong understanding of SEO principles.
• Experience with CMS and digital analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills.

Responsibilities

• Develop and execute a holistic digital content strategy aligned with marketing and business objectives.
• Oversee the creation of engaging content for website, blog, social media, and email.
• Manage the editorial calendar for timely publication and consistent brand messaging.
• Analyze content performance metrics and use data to optimize engagement strategies.
• Collaborate with design, marketing, and product teams to ensure high-quality content.
• Stay current with content marketing trends, SEO best practices, and emerging platforms.

Skills

Content strategy

SEO knowledge

Project management

Copywriting

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a creative and analytical Digital Content Strategist to lead content initiatives from their Upington office. This role is responsible for developing and implementing a comprehensive content strategy that drives brand awareness, engages target audiences, and supports business objectives across digital channels. You will oversee the creation, distribution, and performance of all digital content, ensuring it aligns with our brand voice and marketing goals. This is a key position for an individual passionate about storytelling and leveraging content to achieve measurable marketing outcomes.

Key Responsibilities

• Develop and execute a holistic digital content strategy aligned with marketing and business objectives.
• Oversee the creation of engaging and relevant content for various platforms, including website, blog, social media, and email.
• Manage the editorial calendar, ensuring timely publication and consistent brand messaging.
• Analyze content performance metrics, using data to inform content decisions and optimize engagement strategies.
• Collaborate with design, marketing, and product teams to ensure content is high-quality, accurate, and visually appealing.
• Stay current with content marketing trends, SEO best practices, and emerging digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (4+ years) in digital content strategy, content marketing, or copywriting.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and digital analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a strong portfolio of published work.
• Ability to manage multiple projects and collaborate effectively with cross-functional teams.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive medical, dental, and vision coverage.
• Generous paid time off and company holidays.
• Professional development opportunities and training budgets.
• A creative and collaborative work environment in Upington , fostering innovation in digital content creation.