Content Marketing Specialist

Placements24; Stellenbosch; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Career growth

Office in Stellenbosch

Creative team culture

Job summary

Placements24 in Stellenbosch is seeking a creative and data-driven Content Marketing Specialist to join our dynamic marketing team. You will develop content strategies that attract, engage, and convert target audiences, producing blogs, social posts, website copy, and email campaigns.

The ideal candidate has a Bachelor's degree in Marketing or related field and 2–4 years of content/digital marketing experience, a strong portfolio, and solid SEO and CMS skills.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-4 years of experience in content marketing, copywriting, or digital marketing.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO, CMS, and social media marketing.

Responsibilities

• Develop and execute a content marketing strategy aligned with business objectives.
• Create high-quality, engaging content for blogs, social media, websites, and email.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Manage the content calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics and use data to inform future content creation.
• Collaborate with design and marketing teams to ensure brand consistency and visual appeal.

Skills

Content marketing

Copywriting

SEO

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Google Analytics

Job description

About the Role

Our client is looking for a creative and data-driven Content Marketing Specialist to join their dynamic marketing team in Stellenbosch . This role is focused on developing compelling content strategies that attract, engage, and convert target audiences. You will be responsible for creating a variety of content formats, including blog posts, social media updates, website copy, and email campaigns, all designed to build brand awareness and drive lead generation. The ideal candidate will have a flair for storytelling and a strong understanding of SEO principles, contributing to a collaborative and innovative marketing environment.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business objectives.
• Create high-quality, engaging content for various platforms including blogs, social media, websites, and email.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Analyze content performance metrics and use data to inform future content creation.
• Collaborate with design and marketing teams to ensure brand consistency and visual appeal.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-4 years of experience in content marketing, copywriting, or digital marketing.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO, content management systems (CMS), and social media marketing.
• Ability to interpret data and analytics to measure content effectiveness.
• Creative mindset with strong attention to detail and organizational skills.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunities for professional growth and skill development.
• Standard office-based work environment in the beautiful Stellenbosch region.
• Comprehensive medical aid package.
• A supportive and creative team culture focused on driving marketing success.