Digital Marketing Strategist For Fmcg Brands

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Generous leave policy

Professional development opportunities

Job summary

Placements24 in Stellenbosch is seeking a Digital Marketing Strategist to develop and execute innovative digital campaigns for FMCG clients. You will translate brand objectives into effective online strategies and collaborate with clients to drive measurable results.

The role requires 3+ years in digital marketing, with strong SEO/SEM, content marketing, and analytics capabilities. The position offers a hybrid work model with opportunities for professional growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of experience as a Digital Marketing Strategist or similar role, preferably in an agency setting or FMCG brands.
• Proven track record in developing digital marketing campaigns across multiple channels.
• Strong understanding of SEO, SEM, social media, content marketing and email marketing principles.
• Proficiency with Google Analytics, Google Ads, social media platforms, and email marketing software.
• Excellent analytical and problem-solving skills with ability to translate data into strategy.
• Strong written and verbal communication and presentation skills.
• Ability to work independently and in a team.
• Familiarity with Stellenbosch and Western Cape business environment is a plus.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Conduct market research and competitor analysis for FMCG brands.
• Manage and optimize paid campaigns (Google Ads, Facebook Ads) to maximize ROI and KPIs.
• Create engaging content for different platforms and audiences.
• Analyze campaign data, generate reports, and provide actionable insights.
• Collaborate with design, content, and web development teams for campaign execution.
• Stay updated with the latest digital marketing tools and best practices.
• Build long-term relationships with clients as their digital marketing advisor.

Skills

Digital marketing strategy

SEO

SEM

Content marketing

Email marketing

Google Analytics

Paid advertising

Analytics

Communication

Client relations

Teamwork

Education

Bachelor's in Marketing

Tools

Google Ads

Google Analytics

Social media management tools

Email marketing software

Job description

About the Role

Our client, a dynamic and growing marketing agency based in the picturesque town of Stellenbosch , Western Cape, is seeking an innovative Digital Marketing Strategist. This role is pivotal in developing and executing cutting-edge digital campaigns for a portfolio of exciting Fast-Moving Consumer Goods (FMCG) clients. The ideal candidate will be a forward-thinker, adept at navigating the ever-evolving digital landscape, and passionate about driving measurable results. You will collaborate closely with clients to understand their brand objectives and translate them into effective online strategies. This is a fantastic opportunity to make a significant impact within a supportive and creative team environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify new opportunities and trends relevant to FMCG brands.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve client KPIs.
• Create engaging and persuasive content tailored for different digital platforms and target audiences.
• Analyze campaign performance data, generate regular reports, and provide actionable insights and recommendations for improvement.
• Collaborate with internal teams (design, content, web development) to ensure seamless campaign execution.
• Stay up-to-date with the latest digital marketing tools, techniques, and best practices.
• Build and maintain strong client relationships, acting as a trusted advisor for their digital marketing needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience (3+ years) as a Digital Marketing Strategist or similar role, preferably within an agency setting or working with FMCG brands.
• Demonstrated success in developing and managing successful digital marketing campaigns across multiple channels.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic actions.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Ability to work effectively both independently and as part of a collaborative team.
• Familiarity with the Stellenbosch and wider Western Cape business environment is a plus.

Benefits

This hybrid role offers a competitive annual salary commensurate with experience. Employees benefit from a generous leave policy, opportunities for professional development and training, and exposure to a diverse range of exciting FMCG brands. Our client fosters a collaborative and innovative work environment, encouraging creativity and professional growth. Join a team that values your contributions and provides the tools and support you need to succeed. Enjoy the flexibility of a hybrid work model, allowing for a healthy work-life balance while staying connected to the vibrant team in Stellenbosch .