Senior Marketing Campaign Manager - Digital Strategy

Placements24; Stellenbosch; Hybrid; ZAR 720,000 - 960,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Generous annual leave

Learning opportunities

Access to marketing tech

Collaborative environment in Stellenbò

Competitive salary

Job summary

Placements24 in Stellenbosch, Western Cape, is seeking a Senior Marketing Campaign Manager to lead strategic digital campaigns, driving brand awareness, lead generation, and customer engagement across social, email, SEM, and content channels.

You will own campaign planning, execution, optimization, and performance analysis, collaborate with cross-functional teams, manage agencies, and stay ahead of trends in a hybrid role combining remote work with in-office collaboration.

Qualifications

• Minimum 5 years of digital marketing campaign management.
• Proven ability to plan, execute, and optimize campaigns.
• Experience with analytics platforms (GA, SEMrush, HubSpot).

Responsibilities

• Develop and implement digital marketing campaign strategies aligned with business objectives.
• Manage end-to-end execution across channels (social, email, SEM, SEO, content).
• Set goals, KPIs, and budgets; track performance and optimize.
• Analyze data and provide actionable insights for improvements.
• Collaborate with creative, sales, and product teams to ensure alignment.
• Manage relationships with external agencies and vendors.
• Stay up-to-date with trends and best practices.

Skills

Digital marketing

Campaign management

Analytics

Project management

Team leadership

Communication

Google Analytics

SEMrush

HubSpot

Mailchimp

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

SEMrush

HubSpot

Mailchimp

Job description

About the Role

Our client is looking for a strategic and results-oriented Senior Marketing Campaign Manager to lead the development and execution of impactful digital marketing campaigns. This role is crucial for driving brand awareness, lead generation, and customer engagement across multiple digital channels. You will be responsible for campaign strategy, planning, implementation, optimization, and performance analysis. The ideal candidate possesses a deep understanding of the digital marketing landscape, excellent project management skills, and a proven ability to deliver measurable results. This is an exciting opportunity to work on diverse campaigns and contribute to the growth of a leading organization. The position offers a hybrid work arrangement, combining the benefits of remote work with in-office collaboration in Stellenbosch, Western Cape .

Key Responsibilities

• Develop and implement comprehensive digital marketing campaign strategies aligned with overall business objectives.
• Manage the end-to-end execution of marketing campaigns across various channels including social media, email, SEM, SEO, and content marketing.
• Set campaign goals, KPIs, and budgets, and meticulously track performance against these metrics.
• Analyze campaign data and provide actionable insights for optimization and future strategy refinement.
• Collaborate with cross-functional teams, including creative, content, sales, and product development, to ensure campaign alignment and success.
• Manage relationships with external agencies and vendors as needed.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitive analysis to identify new opportunities.
• Report on campaign performance to senior management.

Requirements

• Minimum 5 years of experience in marketing campaign management, with a strong focus on digital channels.
• Proven track record of successfully planning, executing, and optimizing digital marketing campaigns that meet or exceed objectives.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp).
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Experience in team leadership or mentoring is a plus.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Creative thinking and a passion for innovative marketing strategies.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering a flexible work-life balance.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and paid public holidays.
• Opportunities for continuous learning and professional development.
• Access to cutting-edge marketing technologies and resources.
• A collaborative and dynamic work environment in Stellenbosch, Western Cape .