Marketing Specialist - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 280,000 - 420,000; Full time

Benefits offered by this job

Competitive salary and bonus

Flexible remote work

Health benefits

Professional development

Stellenbosch-area collaboration

Job summary

Placements24 in Stellenbosch is seeking a creative and data-driven Marketing Specialist to enhance brand presence and drive consumer engagement for FMCG products. This role blends strategic thinking with hands-on execution across digital, social, and traditional channels, with remote flexibility and opportunities for local collaboration.

You will develop and implement campaigns, create website and social content, monitor performance, conduct market research, and collaborate with sales and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Marketing Specialist with FMCG sector experience preferred.
• Expertise in digital marketing, social media management, content creation, and SEO/SEM.
• Strong analytical skills to interpret marketing data and derive insights.
• Excellent written and verbal communication; ability to work remotely with distributed team.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, email, and traditional platforms to promote FMCG brands.
• Create engaging content for website, social media, blogs, and promotional materials.
• Monitor campaign performance, track metrics (engagement, conversions, ROI), and provide regular reports.
• Conduct market research to identify audience preferences, trends, and competition.
• Collaborate with sales and external agencies to ensure brand consistency and campaign execution.
• Manage the marketing budget for campaigns and initiatives.

Skills

Marketing strategy

Digital marketing

Social media management

Content creation

Analytics

Campaign management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

SEO tools

CMS

Job description

About the Role

Our client is seeking a creative and data-driven Marketing Specialist to enhance brand presence and drive consumer engagement for their FMCG products in Stellenbosch. This role requires a blend of strategic thinking and hands-on execution across various marketing channels, including digital, social media, and traditional campaigns. You will play a key role in developing and implementing marketing initiatives that resonate with target audiences and contribute to overall business growth. This is an excellent opportunity for a passionate marketer to make a tangible impact within a reputable company, working remotely with potential for team collaboration in the beautiful Stellenbosch region.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, email, and traditional platforms to promote FMCG brands.
• Create engaging content for various marketing channels, including website copy, social media posts, blog articles, and promotional materials.
• Monitor and analyze marketing campaign performance, track key metrics (e.g., engagement, conversions, ROI), and provide regular reports.
• Conduct market research to identify target audience preferences, emerging trends, and competitive activities.
• Collaborate with the sales team and external agencies to ensure brand consistency and effective campaign execution.
• Manage the marketing budget for specific campaigns and initiatives, ensuring efficient resource allocation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Marketing Specialist or similar role, with a focus on the FMCG sector preferred.
• Demonstrated expertise in digital marketing, social media management, content creation, and SEO/SEM.
• Strong analytical skills with the ability to interpret marketing data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently in a remote setting while effectively collaborating with a distributed team.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Flexible remote working arrangement, allowing for work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and continuous learning in marketing strategies.
• Be part of a forward-thinking marketing team contributing to growth in the Stellenbosch area.