Senior Digital Marketing Specialist

Placements24; Upington; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

Professional development opportunities

Collaborative work environment

Zusammenfassung

Placements24 is seeking a Senior Digital Marketing Specialist in Upington, Northern Cape, to lead end-to-end digital marketing campaigns. You will shape the brand's online presence, drive engagement, and report on performance, collaborating with sales, design and product teams.

The role emphasizes analytics, creativity, and strategic campaign management in a dynamic market. The ideal candidate has at least five years of experience, a Marketing/Commerce background, and a strong track record

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive experience in digital marketing focusing on campaigns.
• Proven experience with SEO/SEM, marketing automation, email marketing, and social media marketing.
• Proficiency with Google Analytics, Google Ads, and related platforms.
• Strong analytical and communication skills.

Aufgaben

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities.
• Create engaging content for website, blogs, social media, and newsletters.
• Analyze campaign performance with analytics tools and report insights.
• Collaborate with sales, design, and product teams to ensure brand alignment.
• Manage social media accounts and community engagement.
• Stay up-to-date with digital marketing trends.

Kenntnisse

Digital marketing

Campaign management

Analytics

Content creation

Cross-functional collaboration

Communication

Ausbildung

Bachelor's degree

Tools

Google Analytics

Google Ads

CMS

Jobbeschreibung

About the Role

Our client, a dynamic and forward-thinking company, is seeking an experienced Senior Digital Marketing Specialist to join their growing team in Upington, Northern Cape . This pivotal role involves developing, implementing, and managing comprehensive digital marketing campaigns across various platforms to enhance brand visibility and drive customer engagement. You will be instrumental in shaping our client's online presence and achieving ambitious marketing objectives. The ideal candidate will possess a strong analytical mindset, a creative flair, and a proven track record of success in the digital marketing landscape. This position offers a fantastic opportunity to contribute significantly to a reputable organization and advance your career in a stimulating environment within Upington, Northern Cape .

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Create engaging and compelling content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with cross-functional teams, including sales, design, and product development, to ensure brand consistency and campaign alignment.
• Manage social media accounts, fostering community engagement and responding to inquiries.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a focus on campaign management and strategy.
• Proven experience with SEO/SEM, marketing automation, email marketing, and social media marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
• Strong written and verbal communication skills, with exceptional attention to detail.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with content management systems (CMS) is a plus.
• Familiarity with the Northern Cape region's market is advantageous.

Benefits

• Competitive annual salary of ZAR.
• Hybrid work arrangement, offering a balance between remote work and in-office collaboration in Upington .
• Opportunity to work with a leading company in its industry.
• Professional development and training opportunities.
• Collaborative and supportive work environment.
• Contribution to exciting and impactful marketing initiatives.