Digital Marketing Specialist

Advtech; Gauteng; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Advtech seeks a Group Digital Marketing Specialist to plan, execute and optimise campaigns for African markets from a South African base. You will drive awareness, generate informed inquiries, and support admissions teams with data-driven runoff and compliant practices.

You will manage paid, owned and earned media, maintain GA4 tracking, and craft market-specific content. Your role balances hands-on execution with insights to improve enrolments and brand performance across regions.

Qualifications

• 3 years of hands-on experience in digital marketing/performance marketing execution.
• 2 years managing live campaigns for paid media and campaign optimisation.
• Demonstrable lead-generation experience; advantageous in education, service-based or multi-location marketing.
• Experience in more than one geographic market through agency or multinational exposure is advantageous.

Responsibilities

• Plan and optimise search, paid social and other campaigns for each market’s admissions cycle and audience.
• Improve quality and conversion of enquiries by monitoring campaign, website, CRM and admissions funnel outcomes.
• Maintain GA4, tag, UTM, conversion tracking and dashboard measurement with technical owners.
• Own up-to-date content across websites, landing pages, search profiles and social channels.
• Improve in-market search discoverability, on-page SEO and conversion rates with central web/UX teams.
• Develop and brief brand-safe, culturally relevant creative using approved AI tools with human review.
• Support in-market campus and brand teams on social requirements, reputation escalations and local needs.
• Coordinate with admissions/CRM colleagues on lead definitions, routing and lifecycle communication.
• Monitor suppliers, country-level media pacing and budgets, cost per qualified enquiry and performance measures.
• Protect personal information and brand reputation under local requirements and group policies.
• Report results and recommended actions by brand and market; test emerging channels with a business case.

Skills

Digital marketing execution

Performance marketing

Lead generation

Education

Diploma in digital marketing or related field

Degree or advanced diploma with certifications (Google Ads, GA4, Meta, CRM/marketing automation)

Tools

Google Ads

GA4

Meta advertising

CRM/marketing automation

Job description

Overall Purpose of the Job:

To plan, execute, measure and continuously improve digital marketing for assigned African brands and markets from a South African base. The role builds awareness, generates qualified parent, learner and prospective-student enquiries, supports in-market brand and campus admissions teams, and contributes to applications and enrolments.

The specialist translates approved brand marketing strategies into paid, owned and earned digital activity tailored to each market’s audiences, admissions cycles and channel environment. The role combines hands-on execution with insight-led optimisation, high-quality content, accessible and conversion-focused websites, accurate lead tracking, responsible use of AI and compliant handling of personal information.

ROLE SCOPE South Africa-based Group Marketing specialist within Digital Marketing and Media Support, reporting directly to the Group Digital Marketing Manager and functionally to the relevant Brand Marketing Manager. Partners with in-market brand and campus teams, agencies, web/IT and admissions/CRM colleagues across assigned African countries. Accountable for influence on the enquiry-to-enrolment funnel, not solely lead volume.

Main Responsibilities:

• Plan and optimise search, paid social and other approved campaigns for each market’s admissions cycle, audience, budget and channel mix.
• Improve quality and conversion of enquiries by monitoring campaign, website, CRM and admissions-funnel outcomes.
• Maintain accurate GA4, tag, UTM, conversion and dashboard measurement in partnership with technical owners.
• Own accurate, up-to-date and market-appropriate content across websites, landing pages, search profiles and social channels.
• Improve in-market search discoverability, on-page SEO and conversion rates with central web/UX teams.
• Develop and brief brand-safe, culturally relevant creative, copy and short-form video using approved AI tools with human review.
• Support in-market campus and brand teams on social/community requirements, reputation escalations and local campaign needs.
• Coordinate with in-market admissions/CRM colleagues on lead definitions, routing, follow-up visibility and lifecycle communication.
• Monitor suppliers, country-level media pacing and budgets, cost per qualified enquiry and agreed performance measures.
• Protect personal information, consent preferences, learner imagery and brand reputation under applicable local requirements and group policies.
• Report results and recommended actions by brand and market; test emerging channels with a documented business case.

Education:

• Relevant diploma (or equivalent practical competence) in digital marketing, marketing, communications or a related field.
• Degree or advanced diploma; current Google Ads, GA4, Meta advertising and/or CRM/marketing automation certifications.

Experience:

• 3 years relevant hands-on experience in Digital marketing/performance marketing execution
• 2 years managing live campaigns for paid media and campaign optimisation.
• Demonstrable lead-generation experience with preferred: education, service-based or multi-location marketing.
• Experience in more than one geographic market through agency, multinational or multi-market brand work would be an advantageous, not essential: multi-country or international marketing exposure.