Marketing Manager

The Skills Mine; Cape Town; On-site; ZAR 1,100,000 - 1,600,000; Full time

Job summary

The Skills Mine in Cape Town is seeking a senior marketing leader to translate brand direction into integrated paid and organic campaigns across digital channels, events, and key accounts.

You will own the marketing roadmap, website experience, and social media presence, leading partnerships with design, content, and external agencies to drive growth and market presence across African audiences.

Qualifications

• Minimum of 10 years’ relevant marketing experience.
• Experience in brand management and integrated campaigns.
• Experience with digital channels, social media, events and agencies.
• B2B or corporate audience marketing is advantageous.
• Experience across multiple audiences or African markets is beneficial.

Responsibilities

• Translate strategic brand direction into integrated paid and organic campaigns.
• Own marketing direction, priorities and website/digital experience.
• Lead organic social media strategy, content planning and growth.
• Lead brand-focused events, activations and market presence initiatives.
• Brief and manage partners across web, UX, design, paid media and events.
• Monitor performance and identify opportunities to improve effectiveness.
• Plan, brief, execute and optimise paid and organic brand campaigns.
• Manage allocated brand, digital and event budgets within parameters.
• Assess supplier proposals and focus on value for money and delivery.
• Collaborate across channels with programme marketing and communications.

Skills

Brand marketing

Campaign management

Digital marketing

LinkedIn Marketing

SEO

Website management

Paid media

Google ads

Brand management

Education

Relevant degree in Marketing/Business/Communications

Job description

Requirements:

Relevant degree in Marketing, Business, Communications, or a related field. Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management. Experience in B2B or corporate audience marketing is advantageous. Experience within higher education, executive education or professional development is advantageous. Experience across multiple audiences, products or African markets would be beneficial. Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.

Responsibilities:

Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities. Own the marketing direction, priorities and performance of the website and digital experience. Own organic social media strategy, content planning, channel performance, audience growth and brand presence. Lead brand-focused events, activations and market presence initiatives. Lead marketing support where awareness, reputation and market presence are key to growth. Provide marketing support for customised and key account activities. Brief and manage web, UX, design, video, paid media, digital and event partners. Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness. Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies. Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels. Manage allocated brand, digital and event budgets within approved parameters. Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope. Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements. Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.

Skills required:

Brand marketing Campaign management Digital marketing LinkedIn Marketing Search Engine Optimization (SEO) Website management Paid media Google ads Brand management