Senior Digital Marketing Manager

Ad Talent Africa; Johannesburg; On-site; ZAR 334,800 - 502,200; Full time

Job summary

Ad Talent Africa is looking for a Digital Marketing Manager in Johannesburg to drive brand visibility and customer engagement across multiple brands. This role involves developing digital marketing strategies, managing paid campaigns on platforms like Google and Meta, and optimizing website performance. The ideal candidate will have at least 5 years of experience in digital marketing, strong analytical skills, and a relevant marketing qualification. Join a fast-paced and innovative team focused on operational excellence.

Qualifications

• Minimum 5 years’ experience in a digital marketing role, preferably in a multi-brand environment.
• Proven experience managing paid media campaigns and digital budgets.
• Strong commercial awareness and attention to detail.

Responsibilities

• Develop and implement digital marketing strategies aligned to business objectives.
• Manage and optimise paid digital campaigns across multiple platforms.
• Monitor campaign performance and provide reporting and insights.

Skills

Performance marketing

Digital analytics

SEO

CRM

Social media strategy

Project management

Stakeholder management

Copywriting

Education

Relevant qualification in Marketing or related field

Tools

Google Analytics

Meta Business Suite

Google Ads

Marketing automation tools

Job description

Who are we?

We are a leading South African group operating within the automotive and mobility sector, with a portfolio of specialist businesses focused on vehicle repair, recovery, insurance-related services, technology, and automotive solutions.

Our business is fast-paced, innovative, and purpose-driven, with a strong focus on transformation, operational excellence, and technology-enabled service delivery.

We are looking for a dynamic and commercially minded Digital Marketing Manager to work closely with the Group Head of Marketing and play a key role in driving brand visibility, digital growth, customer engagement, and integrated marketing initiatives across multiple brands within the group.

What will you do?

• Work as the second-in-command to the Marketing Director across multiple brands and business units
• Develop and implement digital marketing strategies aligned to business objectives
• Manage and optimise paid digital campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms
• Drive lead generation, customer acquisition, engagement, and brand awareness initiatives
• Oversee website management, SEO, analytics, and performance optimisation
• Manage content planning and execution across digital channels, including social media, email marketing, and online campaigns
• Coordinate marketing campaigns with internal stakeholders, agencies, and external suppliers
• Monitor campaign performance and provide detailed reporting, insights, and recommendations
• Assist with brand positioning, corporate communications, events, and integrated marketing initiatives
• Ensure consistent brand messaging and visual identity across all touchpoints
• Stay up to date with digital trends, emerging technologies, and best practices within the automotive and digital marketing space

What do you need?

• Relevant qualification in Marketing, Digital Marketing, Communications, or related field
• Minimum 5 years’ experience in a digital marketing role, preferably within a multi-brand or corporate environment
• Strong understanding of performance marketing, digital analytics, SEO, CRM, and social media strategy
• Proven experience managing paid media campaigns and digital budgets
• Experience using Google Analytics, Meta Business Suite, Google Ads, and marketing automation tools
• Strong project management and stakeholder management skills
• Excellent communication, presentation, and copywriting ability
• Creative thinker with strong commercial awareness and attention to detail
• Ability to work in a fast-paced, high-performance environment
• Automotive, insurance, retail, or related industry exposure would be advantageous