Marketing Manager: Brand and Digital

The Skills Mine; Cape Town; On-site; ZAR 900,000 - 1,100,000; Full time

Job summary

The Skills Mine is seeking a senior marketing leader to translate brand strategy into integrated paid and organic campaigns across digital channels, events, and B2B initiatives. You will own the website, digital experience, and organic social strategy while guiding agencies and partners to ensure brand consistency and measured impact.

Experience across higher education or professional development and multiple audiences in African markets is advantageous.

Qualifications

• Relevant degree in Marketing, Business, Communications, or a related field.
• Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management.
• Experience in B2B or corporate audience marketing is advantageous.
• Experience within higher education, executive education or professional development is advantageous.
• Experience across multiple audiences, products or African markets would be beneficial.
• Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.

Responsibilities

• Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities.
• Own the marketing direction, priorities and performance of the website and digital experience.
• Own organic social media strategy, content planning, channel performance, audience growth and brand presence.
• Lead brand-focused events, activations and market presence initiatives.
• Lead marketing support where awareness, reputation and market presence are key to growth.
• Provide marketing support for customised and key account activities.
• Brief and manage web, UX, design, video, paid media, digital and event partners.
• Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness.
• Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies.
• Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.
• Manage allocated brand, digital and event budgets within approved parameters.
• Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope.
• Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements.
• Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.

Skills

Brand management

Integrated campaigns

Digital channels

Website/digital experience

Organic social media

Events

Agency management

Analytics

SEO

CRM & automation platforms

Education

Relevant degree in Marketing/Business/Communications

Tools

CMS

Marketing CRM platforms

Marketing automation tools

SEO tools

Job description

Requirements:

• Relevant degree in Marketing, Business, Communications, or a related field.

• Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management.

• Experience in B2B or corporate audience marketing is advantageous.

• Experience within higher education, executive education or professional development is advantageous.

• Experience across multiple audiences, products or African markets would be beneficial.

• Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.

Responsibilities:

• Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities.

• Own the marketing direction, priorities and performance of the website and digital experience.

• Own organic social media strategy, content planning, channel performance, audience growth and brand presence.

• Lead brand-focused events, activations and market presence initiatives.

• Lead marketing support where awareness, reputation and market presence are key to growth.

• Provide marketing support for customised and key account activities.

• Brief and manage web, UX, design, video, paid media, digital and event partners.

• Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness.

• Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies.

• Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.

• Manage allocated brand, digital and event budgets within approved parameters.

• Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope.

• Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements.

• Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.