Digital Marketing Lead – Africa Markets

Advtech; Gauteng; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Advtech seeks a Group Digital Marketing Specialist to plan, execute and optimise campaigns for African markets from a South African base. You will drive awareness, generate informed inquiries, and support admissions teams with data-driven runoff and compliant practices.

You will manage paid, owned and earned media, maintain GA4 tracking, and craft market-specific content. Your role balances hands-on execution with insights to improve enrolments and brand performance across regions.

Qualifications

• 3 years of hands-on experience in digital marketing/performance marketing execution.
• 2 years managing live campaigns for paid media and campaign optimisation.
• Demonstrable lead-generation experience; advantageous in education, service-based or multi-location marketing.
• Experience in more than one geographic market through agency or multinational exposure is advantageous.

Responsibilities

• Plan and optimise search, paid social and other campaigns for each market’s admissions cycle and audience.
• Improve quality and conversion of enquiries by monitoring campaign, website, CRM and admissions funnel outcomes.
• Maintain GA4, tag, UTM, conversion tracking and dashboard measurement with technical owners.
• Own up-to-date content across websites, landing pages, search profiles and social channels.
• Improve in-market search discoverability, on-page SEO and conversion rates with central web/UX teams.
• Develop and brief brand-safe, culturally relevant creative using approved AI tools with human review.
• Support in-market campus and brand teams on social requirements, reputation escalations and local needs.
• Coordinate with admissions/CRM colleagues on lead definitions, routing and lifecycle communication.
• Monitor suppliers, country-level media pacing and budgets, cost per qualified enquiry and performance measures.
• Protect personal information and brand reputation under local requirements and group policies.
• Report results and recommended actions by brand and market; test emerging channels with a business case.

Skills

Digital marketing execution

Performance marketing

Lead generation

Education

Diploma in digital marketing or related field

Degree or advanced diploma with certifications (Google Ads, GA4, Meta, CRM/marketing automation)

Tools

Google Ads

GA4

Meta advertising

CRM/marketing automation

Job description

Advtech seeks a Group Digital Marketing Specialist to plan, execute and optimise campaigns for African markets from a South African base. You will drive awareness, generate informed inquiries, and support admissions teams with data-driven runoff and compliant practices.

You will manage paid, owned and earned media, maintain GA4 tracking, and craft market-specific content. Your role balances hands-on execution with insights to improve enrolments and brand performance across regions.