Digital Marketing Specialist

The Make it Good Company; Pretoria; Hybrid; ZAR 391,000 - 446,000; Full time

Benefits offered by this job

Performance-based bonus

Travel allowance

Laptop provided

Data stipend

Provident Fund

Job summary

The Make it Good Company is looking for a Digital Marketing Lead in Pretoria to own our end-to-end digital strategy for a growing D2C brand. You will drive paid media, SEO, social, email, and loyalty programs, shaping the customer journey from awareness to retention.

You will collaborate with senior leadership, manage a brand-new function, and optimize the website experience while delivering measurable growth in traffic, conversions, and retention.

Qualifications

• Experience in full-funnel digital marketing (D2C/e-commerce) with measurable growth.
• Hands-on with paid media, SEO, social and email marketing.
• Experience managing membership or loyalty programs.
• Strong cross-functional communication and initiative.

Responsibilities

• Own digital marketing end-to-end from acquisition to retention.
• Manage D2C membership and subscription initiatives.
• Own website content, social, newsletters and digital campaigns.
• Improve search visibility and site experience to convert visitors.
• Report on sales, traffic, retention and growth KPIs.
• Collaborate with brand and leadership on rebrand efforts.

Skills

Full-funnel digital marketing

Paid media

SEO

Social media

Email marketing

Membership & loyalty

Analytics & reporting

Cross-functional collaboration

Tools

Shopify

Klaviyo

Meta Ads Manager

Google Ads

GA4

Job description

Location: Pretoria

Work model: Hybrid (1–2 days WFH)

Salary: R35 000 – R40 000 CTC

About our client..

A long-standing South African consumer goods company is mid-way through a full, top-to-toe brand transformation, spanning packaging, vehicles, uniforms and a brand-new website. Their direct-to-consumer coffee and beverage arm is growing fast, with a membership and subscription programme driving repeat business. This is a newly created role: the business has never had a dedicated marketing function before, so you'd be building and owning digital from the ground up.

Why you'd want to work here:

• High-visibility role in a major brand relaunch, right at the heart of the action
• Real commercial impact: a KPI-driven role with genuine scope to move the needle
• Work closely with senior leadership and shape a brand-new function from scratch
• Family-run business with a flat structure and long-tenured, loyal staff
• Ownership and autonomy: no micromanagement, no weekend or evening expectations
• Sensible hours (8–4, early finish on Fridays)
• Performance-based annual bonus, travel allowance, laptop and data stipend, Provident Fund

What the job involves:

• Owning digital marketing end-to-end, from top-of-funnel (search, paid media, social) through to retention
• Managing the D2C membership and subscription programme and digital customer engagement
• Full ownership of website content, social media, social ads, newsletters and digital sales campaigns
• Building search and category visibility so customers find the brand when they're looking for the product
• Optimising the site experience to turn visitors into customers
• Reporting against sales, traffic, retention and growth KPIs
• Working closely with the brand team and leadership through an active company-wide rebrand

What you need to be considered:

• Conversationally fluent in Afrikaans
• Solid experience in a similar full-funnel digital marketing role, ideally D2C or e-commerce
• Hands-on skills across paid media, SEO, social and email/newsletter marketing
• A track record of measurable growth in traffic, conversion or retention
• Confidence managing a membership, subscription or loyalty programme
• Strong communication skills; this is a visible, cross-functional role
• Comfortable working independently and building processes from scratch

Bonus points if you:

• Have worked in FMCG, food and beverage, or a D2C subscription brand
• Have experience marketing through a major rebrand or relaunch
• Bring strong analytics and reporting rigour to prove commercial impact
• Know your way around Shopify for e-commerce management, merchandising and promotions
• Have run email and CRM through Klaviyo, including segmentation and automated flows
• Are confident in Meta Business Suite/Ads Manager for paid social strategy and reporting
• Have hands‑on Google Ads and GA4 experience, or have managed a supplier who covers this
• Understand SEO and where AI‑led shopping and search discovery are heading
• Plan, publish and manage community across Instagram, TikTok, Facebook and LinkedIn
• Have handled online customer service, queries and loyalty management