Senior Social Media Strategist - Mossel Bay

Placements24; Mossel Bay; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Placements24 is seeking a Senior Social Media Strategist in Mossel Bay, Western Cape, to design and execute innovative social media strategies for an ecommerce brand. You will develop content calendars, manage campaigns, analyze performance, and drive engagement to boost online sales.

You will oversee content across Instagram, Facebook, TikTok, and LinkedIn, plan paid campaigns, monitor trends, and report on key metrics. A 5+ year track record in ecommerce social media is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of 5 years of experience in social media strategy and management, with a strong focus on e-commerce.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics).
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with paid social media advertising and budget management.
• Creative thinking and a keen eye for visual aesthetics.
• Strong communication and interpersonal skills, with the ability to collaborate effectively.
• Familiarity with SEO and broader digital marketing concepts is a plus.

Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with e-commerce goals and brand positioning.
• Create, curate, and oversee the production of engaging and high-quality content across all relevant social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn).
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Monitor social media trends, platform updates, and competitor activities to identify opportunities and potential risks.
• Analyze social media performance data, providing regular reports on key metrics and insights for optimization.
• Engage with our client's online community, responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and integrated campaign execution.
• Manage social media budgets effectively and track spending against campaign objectives.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Stay current with emerging social media technologies and best practices to drive continuous improvement.
• Contribute to the overall digital marketing strategy, ensuring social media efforts support broader e-commerce objectives in Mossel Bay.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Budget management

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field

Tools

Hootsuite

Sprout Social

Buffer

Platform analytics

Job description

About the Role

Our client, a dynamic e-commerce business, is seeking a highly experienced and creative Senior Social Media Strategist to join their team in **Mossel Bay, Western Cape**. This pivotal role involves crafting and implementing innovative social media strategies that enhance brand visibility, drive customer engagement, and ultimately boost online sales. You will be responsible for developing content calendars, managing social media campaigns, analyzing performance metrics, and staying ahead of industry trends. The ideal candidate possesses a deep understanding of various social media platforms, excellent content creation skills, and a proven ability to translate strategic objectives into tangible results. This is an exciting opportunity to shape the online voice of our client and contribute significantly to their growth in the competitive e-commerce landscape.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with e-commerce goals and brand positioning.
• Create, curate, and oversee the production of engaging and high-quality content across all relevant social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn).
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Monitor social media trends, platform updates, and competitor activities to identify opportunities and potential risks.
• Analyze social media performance data, providing regular reports on key metrics (e.g., engagement rates, follower growth, traffic, conversions) and insights for optimization.
• Engage with our client's online community, responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and integrated campaign execution.
• Manage social media budgets effectively and track spending against campaign objectives.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Stay current with emerging social media technologies and best practices to drive continuous improvement.
• Contribute to the overall digital marketing strategy, ensuring social media efforts support broader e-commerce objectives in **Mossel Bay, Western Cape**.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of 5 years of experience in social media strategy and management, with a strong focus on e-commerce.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics).
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with paid social media advertising and budget management.
• Creative thinking and a keen eye for visual aesthetics.
• Strong communication and interpersonal skills, with the ability to collaborate effectively.
• Familiarity with SEO and broader digital marketing concepts is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunity to lead social media strategy for a growing e-commerce brand.
• Creative and collaborative work environment.
• Professional development and training opportunities.
• Be part of a vibrant community in **Mossel Bay, Western Cape**.
• Direct impact on brand perception and online sales performance.