Remote Digital Marketing Analyst

Placements24; Mossel Bay; Ibrido; ZAR 420.000 - 540.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote role

Health benefits

Professional development

Descrizione del lavoro

Placements24 is seeking a meticulous Digital Marketing Analyst for a fully remote role in South Africa. You will dissect campaign performance across website analytics, paid ads, social media, and email, delivering actionable insights to guide marketing strategy.

The ideal candidate has a quantitative background, 3+ years in digital marketing analytics, and strong skills in GA/Adobe Analytics, GTM, and data viz tools like Tableau or Power BI.

Competenze

• Bachelor’s degree in a quantitative field such as Statistics, Math, Economics, Marketing Analytics or CS.
• Minimum 3 years in a digital marketing analytics role.
• Proficiency with web analytics tools (GA, Adobe Analytics, GTM).
• Experience with data visualization tools (Tableau/Power BI) is highly desirable.
• Strong understanding of digital marketing channels (SEO, SEM, Social, Email).
• Excel and/or SQL for data manipulation and analysis.

Mansioni

• Analyze data from multiple digital marketing channels to assess performance.
• Develop dashboards and reports to track KPIs across channels.
• Identify trends and insights to improve marketing ROI.
• Conduct A/B testing analysis and propose improvements.
• Collaborate with marketing to define goals and benchmarks.
• Apply advanced analytics to understand customer behavior and campaign effectiveness.
• Communicate findings clearly to stakeholders in reports and presentations.
• Stay up-to-date with digital analytics trends and tools.

Conoscenze

Analytical mindset

Attention to detail

Communication skills

Independent worker

SQL

Excel

Formazione

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics/CS

Strumenti

Google Analytics

Adobe Analytics

Google Tag Manager

Tableau

Power BI

Descrizione del lavoro

About the Role

Our client, a rapidly growing e-commerce startup, is seeking a meticulous and data-driven Digital Marketing Analyst to join their fully remote team. This role is crucial for dissecting campaign performance, identifying key trends, and providing actionable insights that will inform future marketing strategies. You will work with a vast array of data from various digital channels, including website analytics, paid advertising platforms, social media, and email marketing. The ideal candidate possesses a strong analytical mindset, exceptional technical skills, and a passion for transforming raw data into strategic recommendations. This is a 100% remote position, allowing you to contribute significantly to our client’s success from anywhere in South Africa. We value individuals who are proactive, detail-oriented, and excel at uncovering hidden patterns in data.

Key Responsibilities

• Collect, process, and analyze data from multiple digital marketing channels (e.g., website traffic, conversion rates, ad performance, social media engagement).
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for all digital marketing activities.
• Identify trends, patterns, and insights within the data to optimize campaign performance and improve marketing ROI.
• Conduct A/B testing analysis and provide recommendations for website and campaign enhancements.
• Collaborate with the marketing team to define campaign goals, set benchmarks, and measure success.
• Utilize advanced analytics tools and techniques to provide deeper insights into customer behavior and campaign effectiveness.
• Communicate findings and recommendations clearly and concisely to stakeholders, both verbally and in written reports.
• Stay current with the latest trends in digital analytics, marketing technology, and data visualization.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in a digital marketing analytics role.
• Proficiency in using web analytics tools such as Google Analytics, Adobe Analytics, and Google Tag Manager.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Strong understanding of digital marketing channels (SEO, SEM, Social Media, Email Marketing).
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Proficiency in Excel and/or SQL for data manipulation and analysis.
• Strong communication skills, with the ability to explain complex data insights to non-technical audiences.
• Ability to work independently and manage tasks effectively in a fully remote setting.

Benefits

Our client offers a competitive salary of per annum and a fully remote working environment, providing excellent flexibility. Comprehensive health benefits and opportunities for professional development, including training in advanced analytics tools, are provided. You will have the chance to work with a passionate and innovative team on exciting projects. The company fosters a data-driven culture and offers opportunities for career advancement. Access to leading analytics software and a supportive remote work infrastructure ensures you have the tools you need to succeed. Join us and be at the forefront of data-driven marketing.