Digital Marketing Specialist - Social Media Focus

Placements24; Rustenburg; Híbrido; ZAR 180.000 - 300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Flexible remote work

Health and wellness benefits

Learning & development

Dynamic work environment

Descripción de la vacante

Placements24 in Rustenburg is seeking a digital marketing specialist focused on social media to grow our online presence and support e-commerce growth. You will develop and manage our social strategy across platforms, create compelling text, image and video content, and translate data into actionable campaigns.

This role emphasizes creativity, performance marketing, community engagement, and collaboration with a fast-paced marketing team in a flexible remote work setup.

Formación

• Proven experience in digital marketing with a strong social media focus.
• Ability to create platform-tailored content and copy.
• Strong analytical skills to translate data into campaigns.

Responsabilidades

• Develop and execute social media strategies to boost brand awareness and engagement.
• Create compelling content (text, images, video) for social channels.
• Monitor trends, sentiment, and competitor activity to inform strategy.
• Manage paid social advertising campaigns to hit KPIs.
• Engage with online communities and respond to comments/messages.

Conocimientos

Social media marketing

Content creation

Copywriting

Paid social advertising

Analytics and reporting

Community engagement

Herramientas

Hootsuite

Buffer

Google Analytics

Facebook Ads Manager

Descripción del empleo

About the Role

Our client is seeking a highly motivated and creative Digital Marketing Specialist with a strong focus on social media to join their expanding team in Rustenburg . This role is essential for enhancing our online brand presence, driving customer engagement, and supporting our e-commerce growth objectives. You will be responsible for developing, implementing, and managing our social media strategy across various platforms, ensuring it aligns with overall marketing goals. This is a fantastic opportunity to work on exciting campaigns, leverage cutting-edge digital tools, and contribute to a forward-thinking organization that values innovative marketing approaches and a data-driven mindset.

Key Responsibilities

• Develop and execute innovative social media strategies to increase brand awareness and engagement.
• Create compelling and platform-specific content (text, images, video) for social media channels.
• Monitor social media trends, audience sentiment, and competitor activities, providing insights and recommendations.
• Manage and optimize paid social media advertising campaigns to achieve target KPIs.
• Engage with online communities, respond to comments and messages, and foster positive relationships.
• Collaborate with the broader marketing team to ensure integrated campaign execution across all digital touchpoints.

Requirements

• Proven experience as a Digital Marketing Specialist with a strong emphasis on social media marketing.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective advertising platforms.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting and communication skills, with the ability to adapt tone and style for different audiences.
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
• A passion for e-commerce and staying updated with the latest digital marketing trends.

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote work options to support work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• A dynamic and innovative work environment within a growing e-commerce company.