Digital Marketing Manager - Multi-Channel Campaigns

Placements24; Vereeniging; Híbrido; ZAR 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Executive salary

Benefits package

Hybrid work

Career advancement

Professional development

Descripción de la vacante

Placements24 is seeking an experienced Digital Marketing Manager to lead integrated marketing initiatives in Vereeniging, Gauteng. This senior role oversees SEO, SEM, social media, email marketing, and content strategy to drive brand awareness and revenue growth.

You will lead a talented team, optimize campaigns with a data-driven approach, and collaborate with sales and product. This hybrid role combines in-office leadership in Vereeniging with remote flexibility.

Formación

• Bachelor's or Master's in Marketing, Business Admin, or related field.
• 5-7 years in digital marketing with at least 2 years in management.
• Proven track record delivering integrated digital campaigns.
• Strong knowledge of SEO, SEM, social media, content and email marketing.
• Experience with analytics, data-driven decision making, and budgeting.

Responsabilidades

• Develop and implement a comprehensive digital marketing strategy.
• Lead and mentor the digital marketing team.
• Manage digital marketing budgets for maximum ROI.
• Collaborate with sales and product for integrated campaigns.
• Monitor campaign performance and provide insights.

Conocimientos

Strategic thinking

Leadership

Data-driven decision making

Analytical skills

Communication skills

Educación

Bachelor's or Master's in Marketing/Business

Herramientas

Marketing automation

CRM platforms

Analytics platforms

Descripción del empleo

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their integrated marketing efforts in Vereeniging, Gauteng . This senior role is responsible for overseeing the planning, execution, and optimization of all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content strategy, to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a strong understanding of the digital landscape, proven leadership capabilities, and a data-driven approach to campaign management. This is a significant opportunity to shape the digital presence of a key player in the market and manage a talented team. We are looking for a visionary leader with a passion for innovation and a proven track record of delivering measurable results across multiple digital channels. The role offers a strategic blend of in-office collaboration in Vereeniging and remote work flexibility, ensuring a dynamic and productive work environment. Your expertise will guide the company's digital trajectory and ensure a cohesive and impactful brand message.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Oversee the creation and execution of compelling content marketing initiatives.
• Lead and mentor the digital marketing team, fostering a collaborative and high-performance culture.
• Manage digital marketing budgets and ensure optimal allocation of resources for maximum ROI.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with sales, product, and other departments to ensure integrated marketing efforts.
• Monitor competitor activities and market trends to identify new opportunities.
• Report on digital marketing performance to senior management.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven track record of developing and executing successful integrated digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent leadership, communication, and interpersonal skills.
• Experience with marketing automation and CRM platforms.
• Ability to manage budgets effectively and drive measurable results.
• Familiarity with the Gauteng business landscape is advantageous.
• Experience in a hybrid work environment is preferred.

Benefits

• Our client offers a competitive executive salary, comprehensive benefits package, and significant opportunities for career advancement within the organization.
• Employees will benefit from a stimulating work environment in Vereeniging , exposure to innovative marketing strategies, and the flexibility of a hybrid work model.
• The company is committed to employee development and provides resources for continuous learning.
• This role is ideal for a seasoned digital marketing leader looking to make a substantial impact in the thriving Gauteng province.