Digital Marketing Specialist (Education Sector)

Placements24; Kempton Park; Hybride; ZAR 300 000 - 540 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Provident fund

Paid annual leave

Résumé du poste

Placements24 in Gauteng is seeking a Digital Marketing Specialist for a hybrid role with an EdTech client in Tembisa. You will drive lead generation and brand awareness across SEO, SEM, social media, content, and email marketing.

The ideal candidate holds a Bachelor's degree in Marketing or related field, with 4+ years of digital marketing experience and a strong portfolio. Proficiency in Google Analytics, Google Ads, and email tools is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 4 years of digital marketing experience with a strong portfolio.
• Proven expertise in SEO, SEM, social media, content, and email marketing.

Responsabilités

• Develop and implement comprehensive digital marketing strategies across multiple platforms (website, social media, email, etc.).
• Manage and optimize SEO and SEM campaigns to improve online visibility and drive traffic.
• Create engaging content for blog posts, social media, website copy, and email newsletters.
• Manage the school's social media presence, fostering community engagement and responding to inquiries.
• Plan and execute email marketing campaigns to nurture leads and promote educational programs.
• Analyze marketing campaign performance using analytics tools and generate regular reports.
• Identify target audiences and develop tailored marketing messages to reach them effectively.
• Collaborate with internal teams to ensure marketing efforts align with organizational goals.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget and allocate resources effectively.

Connaissances

SEO

SEM

Content marketing

Email marketing

Social media marketing

Analytics

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Description du poste

About the Role

Our client, an innovative EdTech organization based in Tembisa, Gauteng, ZA , is looking for a driven Digital Marketing Specialist to enhance their online presence and outreach. This hybrid role requires a strategic thinker with a proven track record in developing and executing successful digital marketing campaigns, specifically within or for the education sector. You will be responsible for managing various digital channels, driving lead generation, and increasing brand awareness for our client's educational products and services. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a passion for leveraging these skills to connect with educational institutions and learners. This is an exciting opportunity to contribute to the growth of an influential organization in the education technology space in Tembisa .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple platforms (website, social media, email, etc.).
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve online visibility and drive traffic.
• Create engaging and relevant content for blog posts, social media updates, website copy, and email newsletters.
• Manage the school's social media presence, fostering community engagement and responding to inquiries.
• Plan and execute email marketing campaigns to nurture leads and promote educational programs.
• Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and generate regular reports.
• Identify target audiences and develop tailored marketing messages to reach them effectively.
• Collaborate with internal teams (e.g., admissions, program development) to ensure marketing efforts are aligned with organizational goals.
• Stay updated with the latest digital marketing trends, tools, and best practices, especially within the education industry.
• Manage the digital marketing budget and allocate resources effectively.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 4 years of experience in digital marketing, with a strong portfolio demonstrating successful campaigns.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Experience marketing within the education sector is highly desirable.
• Ability to work effectively in a hybrid environment, balancing remote and on-site responsibilities.
• A proactive, results-oriented mindset with strong project management skills.
• Familiarity with the Gauteng, ZA market landscape is a plus.

Benefits

• Competitive annual salary of R .
• Hybrid work model offering flexibility between home and office.
• Opportunity to work for a growing and impactful organization in the EdTech space.
• Access to modern marketing tools and technologies.
• Professional development opportunities and training in digital marketing.
• Collaborative and innovative work environment in Tembisa .
• Contribution to a provident fund.
• Paid annual leave.