Digital Marketing Specialist - FMCG Brands

Placements24; Benoni; Hybrid; ZAR 360.000 - 540.000; Vollzeit

Benefits dieser Stelle

Medical aid

Retirement fund

Professional development

Zusammenfassung

Placements24 in Benoni, Gauteng, is seeking a creative and analytical Digital Marketing Specialist to enhance our FMCG client's online presence. You will develop strategies across social, SEO/SEM, content, and email marketing to boost brand awareness and online sales.

This hybrid role requires 3–5 years' experience and a strong grasp of analytics and trends. Join a forward-thinking team, collaborate with Marketing and Sales, and drive impactful campaigns for a diverse product portfolio.

Qualifikationen

• 3–5 years of digital marketing experience.
• Experience in FMCG is preferred.
• Proficient with GA, Google Ads, social media management platforms, and email marketing software.

Aufgaben

• Develop and implement digital marketing strategies across platforms (social, search, email).
• Manage social profiles and content calendars to boost engagement.
• Plan and execute SEO/SEM campaigns to improve visibility and traffic.
• Create compelling content for website, blogs, social, and ads.
• Monitor website traffic and campaign performance with analytics tools.
• Lead email marketing campaigns with segmentation and automation.
• Stay updated on digital marketing trends and best practices.
• Collaborate with Marketing, Sales, and Product teams for consistency.
• Manage relationships with external agencies and vendors.
• Support A/B testing and conversion rate optimization.

Kenntnisse

Digital marketing

Content creation

Analytical skills

Creative thinking

Ausbildung

Bachelor's in Marketing

Tools

Google Analytics

Google Ads

Social media tools

Email marketing

Jobbeschreibung

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and analytical Digital Marketing Specialist to enhance their brand presence across all online channels. Based in or near Benoni, Gauteng , this role is instrumental in developing and executing innovative digital marketing strategies that drive brand awareness, customer engagement, and online sales for our client's diverse portfolio of products. You will manage social media campaigns, SEO/SEM efforts, content creation, and email marketing initiatives. This is a prime opportunity to shape the digital footprint of prominent FMCG brands within a supportive and forward-thinking company. The ideal candidate will possess a strong understanding of the digital marketing landscape, a flair for creative content development, and proven experience in managing successful online campaigns, preferably within the FMCG sector. This role is offered on a Hybrid basis, providing a mix of in-office collaboration and remote flexibility.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines, and email.
• Manage and optimize social media profiles and content calendars to increase engagement and follower growth.
• Plan and execute SEO/SEM campaigns to improve website visibility and drive targeted traffic.
• Create compelling and engaging content for digital channels, including website copy, blog posts, social media updates, and ad creatives.
• Monitor and analyze website traffic, campaign performance, and key digital marketing metrics using analytics tools.
• Manage and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (Marketing, Sales, Product Development) to ensure brand consistency and align digital efforts with overall business objectives.
• Manage relationships with external digital agencies and vendors.
• Contribute to A/B testing and conversion rate optimization efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on social media, SEO/SEM, and content creation.
• Proven track record of managing successful digital marketing campaigns, preferably within the FMCG industry.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong content creation skills (written and visual).
• Excellent analytical skills with the ability to interpret data and generate insights.
• Experience working in a Hybrid work environment.
• Strong understanding of current digital marketing trends and technologies.
• Creative thinking and problem-solving abilities.
• Must be based in or able to commute to Benoni, Gauteng .

Benefits

• Competitive annual salary of ZAR.
• Performance-based bonuses.
• Comprehensive medical aid and retirement fund.
• Opportunities for professional development and digital marketing certifications.
• Exposure to innovative marketing campaigns within the FMCG sector.
• A collaborative and creative work environment.
• Generous leave policy.