E-commerce Marketing Specialist

Placements24; KwaZulu-Natal; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Competitive benefits

Job summary

Placements24 is seeking an E-commerce Marketing Specialist in Pietermaritzburg, KwaZulu-Natal. You will drive online sales, enhance brand visibility, and engage customers across digital platforms. The role blends in‑office collaboration with remote flexibility within Pietermaritzburg.

You will develop campaigns, optimize SEO/SEM, and work with cross‑functional teams to deliver a cohesive online presence. A background in marketing with analytics is preferred and a hybrid work setup is offered.

Qualifications

• Proven track record in e-commerce marketing and social media management.
• Experience with SEO/SEM and content marketing strategies.
• Proficiency with analytics platforms and social media tools.
• Familiarity with Shopify or WooCommerce and CRM systems.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive traffic and revenue.
• Manage social media profiles and content calendars across platforms.
• Create persuasive marketing copy for product pages, emails, and ads.
• Plan and execute paid campaigns (Google Ads, Facebook Ads) for ROI.
• Analyze website and social data using Google Analytics and similar tools.
• Collaborate with sales, product, and customer service teams.
• Monitor online marketplaces and the company store.
• Report campaign results with actionable recommendations.

Skills

E-commerce marketing

Social media management

SEO/SEM

Content marketing

Digital analytics

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Shopify

WooCommerce

CRM systems

Canva / Adobe Creative Suite

Job description

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Specialist to join their growing team in Pietermaritzburg, KwaZulu-Natal, ZA. This role is crucial for driving online sales, enhancing brand visibility, and fostering customer engagement across various digital platforms. The ideal candidate will possess a strong understanding of e-commerce trends, social media strategies, and digital analytics. You will be instrumental in developing and executing innovative marketing campaigns that align with our client's business objectives and brand identity. This position offers a unique opportunity to make a significant impact in a fast-paced industry and contribute to the success of a forward-thinking company. You will work closely with cross‑functional teams, including sales, product development, and customer service, to ensure a cohesive and effective online presence. This hybrid role allows for a blend of in‑office collaboration and remote flexibility, fostering a balanced work environment within Pietermaritzburg, KwaZulu-Natal, ZA.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize social media profiles and content calendars across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging and persuasive marketing copy for product descriptions, email campaigns, social media posts, and advertisements.
• Plan and execute paid advertising campaigns (e.g., Google Ads, Facebook Ads) to reach target audiences and achieve ROI goals.
• Analyze website and social media performance metrics using tools like Google Analytics to identify trends, insights, and areas for improvement.
• Conduct market research to identify new opportunities and stay ahead of industry trends.
• Collaborate with the design team to create visually appealing marketing assets.
• Monitor customer feedback and respond to inquiries on social media and other online channels.
• Assist in the management of online marketplaces and the company's own e-commerce store.
• Report on campaign performance to stakeholders, providing actionable recommendations.

Requirements

• Proven experience in e-commerce marketing, social media management, or a related digital marketing role.
• Demonstrable experience with SEO/SEM and content marketing strategies.
• Proficiency in using social media management tools and analytics platforms.
• Excellent written and verbal communication skills, with a talent for creating compelling content.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work independently and as part of a collaborative team in Pietermaritzburg, KwaZulu-Natal, ZA context, with an understanding of local market dynamics.
• Adaptability and a willingness to learn new technologies and marketing techniques.

Benefits

• Competitive annual salary package.
• Hybrid work model offering flexibility.
• Opportunities for professional development and career advancement within a growing company.
• Exposure to cutting-edge digital marketing strategies and tools.
• A collaborative and supportive work environment in Pietermaritzburg, KwaZulu-Natal, ZA.
• Contribution to innovative e-commerce projects.
• Potential for performance-based bonuses.
• Regular team-building activities and social events.