Digital Marketing Manager - E-commerce

Placements24; Randfontein; Remote; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary

Pension plan

Home-office stipend

Job summary

Placements24 is seeking a strategic Digital Marketing Manager to lead e-commerce marketing remotely. You will craft and execute strategies across SEO, SEM, social media, content and email marketing to drive customer acquisition and sales while guiding a marketing team.

The role emphasizes data-driven decision making, collaboration with web development, and staying ahead of industry trends in a remote-first culture.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years in digital marketing with e-commerce focus.
• Proven track record growing online sales via digital channels.
• Strong knowledge of SEO, SEM, social media, content and email marketing.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to boost online sales.
• Manage and optimize paid campaigns across Google Ads, Facebook Ads, Instagram Ads for ROI.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

Leadership

Remote work experience

Education

Bachelor's degree in Marketing

Master's degree (plus)

Tools

Google Analytics

Google Ads

Facebook Business Manager

SEO software

Job description

About the Role

Our client is seeking an accomplished and strategic Digital Marketing Manager to spearhead their e-commerce marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere, while contributing to a leading online retail brand. You will be responsible for developing and executing innovative digital marketing strategies that drive customer acquisition, engagement, and sales across all online channels. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to translate data into actionable insights. You will lead a team of marketing professionals, foster a collaborative environment, and ensure alignment with the company's overall business objectives. This role is perfect for a forward-thinking marketer who thrives in a remote-first culture and is passionate about driving growth in the competitive e-commerce sector. Join us and shape the future of online marketing from the convenience of your home office. The base location for administrative purposes can be considered Rustenburg, North West , but the role is fully remote.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to enhance online brand presence and drive e-commerce sales.
• Manage and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads, optimizing for ROI.
• Oversee the company's social media strategy, including content creation, community management, and campaign execution.
• Lead SEO efforts to improve organic search rankings and drive qualified traffic to the website.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage engaging content strategies across blogs, websites, and social media channels.
• Analyze website traffic and user behavior using tools like Google Analytics to identify trends and opportunities.
• Collaborate with the web development team to ensure a seamless user experience and optimize conversion rates.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources and maximum return on investment.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to the company's strategy.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of success in managing and growing e-commerce sales through digital channels.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, email marketing platforms, and SEO software.
• Strong analytical and data interpretation skills, with the ability to make data-driven decisions.
• Excellent leadership, communication, and project management skills.
• Experience working in a remote team environment and managing remote employees.
• Ability to think strategically and execute tactically in a fast-paced online landscape.
• Creative mindset with a passion for innovation in digital marketing.

Benefits

• Fully remote work arrangement, providing ultimate flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to lead a talented marketing team and shape the brand's digital future.
• Access to state-of-the-art digital marketing tools and resources.
• Comprehensive health and wellness benefits.
• Generous paid time off and holidays.
• Opportunities for continuous professional development and learning.
• Collaborative and inclusive remote work culture.
• Contribution to a pension fund.
• Company-provided equipment for home office setup.