Digital Marketing Manager - E-commerce

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Job summary

Placements24 is seeking a strategic Digital Marketing Manager with ecommerce specialization for our Mossel Bay base. The role leads online marketing to drive customer acquisition, engagement and sales across online channels in a hybrid work setup.

The ideal candidate will have 5+ years in digital marketing within ecommerce, proven PPC/SEO/email expertise, and strong analytics skills. This position offers a flexible hybrid model in Mossel Bay and SA digital market exposure.

Qualifications

• 5+ years of experience in digital marketing with ecommerce focus.
• Proven success in PPC, social, SEO and email campaigns.
• Proficient with analytics tools and marketing automation platforms.
• Strong understanding of CRO and conversion optimization.
• Excellent analytical, leadership and communication skills.
• Bachelor's degree in Marketing, Business or related field.
• Hybrid work experience preferred and SA market knowledge advantageous.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid search, social, SEO, email, and affiliate marketing.
• Manage and optimize digital advertising campaigns to achieve ROAS, CPA, traffic and conversions targets.
• Oversee SEO strategy to improve organic rankings and traffic.
• Develop and manage email campaigns to nurture leads and retain customers.
• Analyze campaign performance with Google Analytics/Adobe Analytics and provide insights.
• Collaborate with content creators and designers for marketing materials.
• Stay updated on digital marketing trends and best practices.
• Manage the digital marketing budget effectively.
• Conduct market and competitor analyses to identify opportunities and threats.
• Coordinate with ecommerce ops and product teams for cohesive customer journey.

Skills

Digital marketing

PPC management

Social media

Analytics

Leadership

Education

Bachelor's degree in Marketing

Business/related field

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

About the Role

Our client is seeking a strategic and data-driven Digital Marketing Manager with a specialization in e-commerce to lead their online marketing efforts. This role, based in Mossel Bay, Western Cape , will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and sales for our client's e-commerce channels. The ideal candidate possesses a deep understanding of the digital landscape, with a proven ability to leverage various online channels to achieve business objectives. This position offers a hybrid work model, allowing for flexibility while ensuring strong team collaboration in Mossel Bay .

Key Responsibilities

• Develop and execute integrated digital marketing strategies across paid search, social media, SEO, email marketing, and affiliate marketing.
• Manage and optimize digital advertising campaigns to achieve target KPIs (ROAS, CPA, traffic, conversions).
• Oversee SEO strategy to improve organic search rankings and drive qualified traffic.
• Develop and manage email marketing campaigns to nurture leads and retain customers.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and recommendations.
• Collaborate with content creators and designers to develop engaging marketing materials.
• Stay current with digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Conduct market and competitor analysis to identify opportunities and threats.
• Work closely with the e-commerce operations and product teams to ensure a cohesive customer journey.

Requirements

• Proven experience (5+ years) in digital marketing, with a significant focus on e-commerce.
• Demonstrated success in managing and optimizing paid search (PPC), social media advertising, SEO, and email marketing campaigns.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of e-commerce platforms and conversion rate optimization (CRO).
• Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
• Strong leadership and project management skills.
• Exceptional written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience working in a hybrid setup is preferred.
• Knowledge of the South African digital market is an advantage.

Benefits

Our client offers a competitive salary, opportunities for professional growth, and a dynamic work environment. The benefits package includes comprehensive medical aid, a retirement fund, and performance-based bonuses. Employees benefit from access to ongoing training and development programs. The hybrid work model fosters a good work-life balance, and the picturesque location of Mossel Bay adds to the appeal of this role.