Digital Marketing Executive - E-commerce Growth

Placements24; Mossel Bay; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Career advancement

Mossel Bay office

Employee discounts

Training & development

Job summary

Placements24 is seeking a dynamic Digital Marketing Executive to drive e-commerce growth from Mossel Bay, Western Cape. You will develop and execute data-driven digital marketing strategies to boost online sales, optimize the customer journey, and increase conversions, collaborating with product, content, and web teams.

The ideal candidate has a Bachelors degree and at least 3 years in e-commerce marketing, with hands-on experience in Shopify/WooCommerce, Google Analytics, Google Ads, and email

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum of 3 years of experience in digital marketing, with a specific focus on e-commerce growth.
• Proven track record of successfully increasing online sales and conversion rates.
• Expertise in e-commerce platforms (Shopify, WooCommerce), Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO best practices for e-commerce.
• Experience with email marketing automation tools and strategies.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.

Responsibilities

• Develop and execute data-driven digital marketing strategies to increase e-commerce sales and conversions.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to drive targeted traffic and ROI.
• Implement SEO strategies to improve organic search rankings and website traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website performance, user behavior, and sales data to identify trends and opportunities for improvement.
• Collaborate with the content team to create compelling product descriptions, landing pages, and promotional content.

Skills

Digital marketing

Analytics

Email marketing

SEO for e-commerce

Education

Bachelors degree in Marketing or related field

Tools

Shopify

WooCommerce

Google Analytics

Google Ads

Social media advertising

Email automation tools

Job description

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Executive to focus on e-commerce growth in Mossel Bay, Western Cape. This role requires a strategic thinker with hands-on experience in driving online sales and optimizing the customer journey within an e-commerce environment. You will be responsible for developing and implementing digital marketing strategies that enhance online visibility, attract qualified traffic, and convert visitors into loyal customers. This is a critical position within our client's retail division, demanding a deep understanding of e-commerce trends, performance marketing, and customer acquisition strategies. You will work closely with the e-commerce team, product managers, and creative staff to ensure cohesive and effective online campaigns. The ideal candidate is analytical, creative, and possesses a strong drive to achieve ambitious growth targets in the competitive online retail space. This position is based in our client's Mossel Bay office.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies to increase e-commerce sales and conversions.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to drive targeted traffic and ROI.
• Implement SEO strategies to improve organic search rankings and website traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website performance, user behavior, and sales data to identify trends and opportunities for improvement.
• Collaborate with the content team to create compelling product descriptions, landing pages, and promotional content.
• Manage social media presence and engagement to build brand awareness and drive traffic to the e-commerce store.
• Monitor competitor activities and industry trends to stay ahead of the curve.
• Work with the web development team to ensure a seamless and optimized e-commerce user experience.

Requirements

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum of 3 years of experience in digital marketing, with a specific focus on e-commerce growth.
• Proven track record of successfully increasing online sales and conversion rates.
• Expertise in e-commerce platforms (e.g., Shopify, WooCommerce), Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO best practices for e-commerce.
• Experience with email marketing automation tools and strategies.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong written and verbal communication skills.
• Proficiency in A/B testing and conversion rate optimization (CRO).

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits package.
• Opportunities for career advancement within a growing e-commerce business.
• A collaborative and innovative work environment located in Mossel Bay, Western Cape.
• Employee discounts on company products.
• Training and development opportunities to enhance digital marketing skills.