E-commerce Brand Manager & Social Media Lead

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Executive salary

Health benefits

Retirement benefits

Growth opportunities

Job summary

Placements24 seeks an E-commerce Brand Manager & Social Media Lead to drive our client's online presence and revenue in Mahikeng. You will define the brand voice, manage online reputation, and ensure a cohesive customer journey across digital channels.

You will lead social campaigns, oversee content creation, analyze market trends, and collaborate with sales, product, and operations to hit e-commerce targets. This is a strategic, growth-focused role.

Qualifications

• Proven experience as a Brand Manager or senior marketing role focused on e-commerce and social media.
• Strong track record in developing brand strategies and leading social media initiatives.
• Deep understanding of digital marketing channels, e-commerce platforms, and consumer behavior online.

Responsibilities

• Develop and implement a comprehensive brand strategy for the e-commerce business, ensuring alignment with overall company objectives.
• Lead the development and execution of all social media marketing campaigns, from conceptualization to performance analysis.
• Manage the creation of high-quality, engaging content across social media platforms to enhance brand visibility and drive traffic to e-commerce sites.
• Oversee the online customer experience, ensuring brand consistency and exceptional service across all digital touchpoints.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for brand growth and differentiation.
• Collaborate with internal teams (sales, product, operations) to ensure integrated marketing efforts and achieve e-commerce targets.

Skills

Brand management

Social media marketing

Digital marketing

Team leadership

Analytics

Tools

Shopify

Google Analytics

Facebook Ads

Instagram Ads

Job description

About the Role

Our client is seeking a strategic and creative E-commerce Brand Manager & Social Media Lead to spearhead their online presence and sales initiatives in Mahikeng. This pivotal role involves developing and executing a cohesive brand strategy across all digital channels, with a strong emphasis on leveraging social media to drive customer engagement and revenue growth. You will be responsible for defining the brand's voice, managing its online reputation, and ensuring a consistent and compelling customer journey. If you are a visionary leader with a passion for building brands online and driving e-commerce success, this is an outstanding opportunity.

Key Responsibilities

• Develop and implement a comprehensive brand strategy for the e-commerce business, ensuring alignment with overall company objectives.
• Lead the development and execution of all social media marketing campaigns, from conceptualization to performance analysis.
• Manage the creation of high-quality, engaging content across social media platforms to enhance brand visibility and drive traffic to e-commerce sites.
• Oversee the online customer experience, ensuring brand consistency and exceptional service across all digital touchpoints.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for brand growth and differentiation.
• Collaborate with internal teams (sales, product, operations) to ensure integrated marketing efforts and achieve e-commerce targets.

Requirements

• Proven experience as a Brand Manager or in a senior marketing role with a strong focus on e-commerce and social media.
• Demonstrable success in developing and implementing brand strategies and leading social media initiatives.
• Deep understanding of digital marketing channels, e-commerce platforms, and consumer behavior online.
• Excellent leadership, communication, strategic thinking, and analytical skills.
• Experience in managing content creation and overseeing social media advertising budgets.
• Ability to thrive in a dynamic environment and lead cross-functional teams in Mahikeng.

Benefits

• Competitive executive-level salary and bonus structure.
• Comprehensive health and retirement benefits.
• Significant opportunities for professional growth and leadership development.
• A dynamic and forward-thinking work culture.
• The chance to significantly shape the future of the brand's online presence.