Digital Marketing Specialist - E-commerce Growth

Placements24; LegKraal Gate; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Performance incentives

Growth opportunities

Job summary

Placements24 is seeking a Digital Marketing Specialist to grow its e-commerce and social media presence in Mahikeng. You will execute campaigns to boost visibility, traffic, and sales while managing paid ads and SEO.

You will craft content, analyze performance, and work with the e-commerce team to optimize the customer journey from engagement to purchase. A related Bachelor's degree is preferred.

Qualifications

• Proven experience in digital marketing with focus on e-commerce and social media campaigns.
• Success in managing paid search (SEM) and paid social media campaigns.
• Proficiency with SEO tools and website optimization techniques.
• Experience with email marketing platforms and CRM systems.
• Strong analytical skills to interpret data and generate insights.

Responsibilities

• Develop, implement, and manage online marketing campaigns across social media, Google Ads, and email channels.
• Optimize website content and structure for SEO to improve organic rankings and traffic.
• Create compelling ad copy, landing pages, and emails to drive conversions.
• Monitor and analyze campaign performance data and metrics to identify optimization opportunities.
• Collaborate with the e-commerce team to ensure a smooth customer journey from engagement to purchase.
• Stay up-to-date with digital marketing trends and best practices in e-commerce.

Skills

Digital marketing

E-commerce campaigns

Data analytics

Email marketing

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

SEO tools

CRM platforms

Email marketing platforms

Job description

About the Role

Our client is seeking a motivated and skilled Digital Marketing Specialist to drive growth for their e-commerce and social media operations in Mahikeng . This role is focused on executing targeted digital marketing campaigns that enhance online visibility, drive qualified traffic to the website, and ultimately increase sales conversions. You will be involved in managing paid advertising, optimizing SEO, crafting engaging content, and analyzing campaign performance to ensure maximum effectiveness. This is an excellent opportunity for a digitally savvy marketer to contribute significantly to the online success of a dynamic business.

Key Responsibilities

• Develop, implement, and manage online marketing campaigns across various channels, including social media advertising (Facebook, Instagram, etc.), Google Ads, and email marketing.
• Optimize website content and structure for search engines (SEO) to improve organic search rankings and drive traffic.
• Create compelling ad copy, landing pages, and email content that resonates with target audiences and drives conversions.
• Monitor and analyze campaign performance data, website analytics, and social media metrics to identify trends and areas for optimization.
• Collaborate with the e-commerce team to ensure a seamless customer journey from initial engagement through to purchase.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly in the e-commerce and social media space.

Requirements

• Proven experience in digital marketing , with a strong focus on e-commerce and social media campaign execution.
• Demonstrated success in managing paid search (SEM) and paid social media advertising campaigns.
• Proficiency with SEO tools and techniques for website optimization.
• Experience with email marketing platforms and CRM systems.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and potential for performance-based incentives.
• Opportunities for continuous learning and professional development in digital marketing.
• A dynamic and collaborative work environment focused on achieving growth targets.
• Direct contribution to the online success and expansion of the business.
• Comprehensive benefits including health insurance and paid time off.