Digital Campaigns Manager

Placements24; Vereeniging; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model in Vereeniging

Professional development budget

Comprehensive employee benefits

Job summary

Placements24 in Vereeniging, Gauteng, is seeking an experienced Digital Campaigns Manager to plan, execute, and optimize multi-channel digital marketing campaigns. You will focus on lead generation, customer acquisition, and brand engagement across SEO, SEM, social media, email, and display advertising.

The role requires strong analytics, a track record of successful campaigns, and the ability to lead cross-functional teams in a hybrid work environment in Vereeniging.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field.
• 5+ years in digital marketing with campaign management focus.
• Proven multi-channel campaign planning and optimization.
• Strong analytical skills and data interpretation.
• Experience leading cross-functional teams or reports.

Responsibilities

• Develop and manage integrated digital marketing campaigns aligned to goals.
• Oversee campaigns across PPC, social, email, content, and display.
• Manage campaign budgets to optimize ROI.
• Analyze performance with analytics tools and provide insights.
• Collaborate with content, design, web, and sales teams.
• Conduct A/B testing to improve effectiveness.
• Stay updated on digital marketing trends and best practices.
• Manage relationships with external vendors/agencies.
• Ensure compliance with regulations and brand guidelines.

Skills

Digital marketing

Campaign management

Analytics

Cross-functional leadership

Budget management

SEO/SEM

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree (advantage)

Tools

Google Analytics

Google Ads

Social media advertising platforms

Marketing automation software

Job description

About the Role

Our client, a leading financial services provider, is seeking an experienced and strategic Digital Campaigns Manager to join their marketing department in Vereeniging, Gauteng. This hybrid role is responsible for overseeing the planning, execution, and optimization of all digital marketing campaigns to achieve key business objectives, including lead generation, customer acquisition, and brand engagement. You will leverage your expertise across multiple digital channels such as SEO, SEM, social media, email marketing, and display advertising to drive measurable results. The ideal candidate possesses strong analytical skills, a deep understanding of campaign performance metrics, and the ability to lead cross-functional teams. Working within a dynamic marketing environment in Vereeniging, you will play a pivotal role in shaping and executing impactful digital strategies. We are looking for a results-driven individual with a proven track record in managing successful digital campaigns.

Key Responsibilities

• Develop and manage integrated digital marketing campaign strategies aligned with business goals and target audience.
• Oversee the execution of campaigns across various digital channels, including paid search (PPC), social media advertising, email marketing, content marketing, and display advertising.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum return on investment (ROI).
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics), providing actionable insights and recommendations for improvement.
• Collaborate closely with internal teams (e.g., content, design, web development, sales) to ensure campaign alignment and execution.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness and user experience.
• Stay abreast of the latest digital marketing trends, technologies, and best practices to ensure innovative campaign strategies.
• Manage relationships with external vendors and agencies as needed.
• Ensure all digital marketing efforts comply with relevant regulations and brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree is a plus.
• Minimum of 5 years of progressive experience in digital marketing, with a significant focus on campaign management.
• Proven track record of successfully planning, executing, and optimizing digital marketing campaigns across multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising platforms, and marketing automation software.
• Strong analytical and data interpretation skills, with the ability to translate data into strategic actions.
• Excellent project management, organizational, and communication skills.
• Experience managing budgets and driving performance against KPIs.
• Ability to work effectively in a hybrid work environment in Vereeniging, Gauteng.
• Leadership qualities and experience managing cross-functional teams or direct reports is beneficial.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work model, offering flexibility between office and remote work in Vereeniging, Gauteng.
• Opportunity to work with a leading company in the financial services sector.
• Professional development opportunities and budget for continued learning.
• Collaborative team environment with a focus on innovation.
• Generous paid time off and comprehensive employee benefits package.
• Be part of a team driving significant digital transformation.