Remote Digital Marketing Lead

Placements24; Bloemfontein; Hybrid; ZAR 1,999,000 - 2,999,000; Full time

Benefits offered by this job

Home office stipend

Remote work

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a seasoned Remote Digital Marketing Lead to champion our online strategies and drive qualified leads across digital channels. You will craft and execute comprehensive plans, guiding a remote team to maximize ROI and brand presence in a fast-paced digital environment.

The ideal candidate brings 7+ years in digital marketing, strong expertise in SEO/SEM, content strategy, email marketing, and analytics, and a proven track record of leading remote teams to success.

Qualifications

• 7+ years in digital marketing with strategy and execution.
• Proven ROI-driven campaign experience.
• Expertise across SEO, SEM, content, email, social.
• Strong analytics using GA/SEMrush.
• Leads and remote team leadership.

Responsibilities

• Design and execute comprehensive digital marketing plans.
• Drive lead generation and brand presence online.
• Lead a remote team of marketing specialists.
• Analyze performance data and optimize campaigns.
• Stay ahead of trends and emerging tech.
• Oversee website optimization.

Skills

Strategy development

Campaign management

Leadership

Remote collaboration

Data analytics

SEO/SEM

Email marketing

Education

Bachelor’s or Master’s in Marketing/Business

Tools

Google Analytics

SEMrush

Email automation

CRM platforms

Job description

About the Role

Our client is looking for a seasoned Remote Digital Marketing Lead to spearhead their online marketing strategies. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans, driving qualified leads, and enhancing brand presence across all digital channels. The ideal candidate is a strategic thinker with a proven ability to manage campaigns, analyze performance, and lead cross-functional teams in a virtual environment.

Key Responsibilities

• Design and implement a holistic digital marketing strategy encompassing SEO, SEM, content marketing, email automation, and social media engagement.
• Oversee the creation and execution of targeted online advertising campaigns to drive lead generation and customer acquisition.
• Manage and optimize the company website for search engines and user experience.
• Analyze digital marketing performance data, providing actionable insights and recommendations for continuous improvement.
• Lead and mentor a remote team of marketing specialists, fostering collaboration and ensuring project success.
• Stay current with digital marketing trends and emerging technologies, adapting strategies as needed.

Requirements

• Extensive experience (7+ years) in digital marketing, with a strong emphasis on strategy development and execution.
• Demonstrated success in managing comprehensive digital marketing campaigns and achieving measurable ROI.
• Expertise in SEO, SEM, content strategy, email marketing, and social media marketing.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Exceptional leadership, communication, and project management skills suitable for a remote setting.
• Bachelor's or Master's degree in Marketing, Business, or a related discipline.

Benefits

• Highly competitive salary and performance-based bonus opportunities.
• Comprehensive remote work support, including home office stipend.
• Extensive health, dental, and vision insurance coverage.
• Generous paid time off and opportunities for professional development.
• A fully remote, flexible, and collaborative work culture.