Senior Digital Marketing Manager

Placements24; Rustenburg; Hybrid; ZAR 1,499,000 - 2,166,000; Full time

Benefits offered by this job

Executive-level bonuses

Fully remote with flexible hours

Home office stipend

Health insurance

Professional development allowance

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our digital marketing initiatives remotely. You will define and drive the overall strategy across SEO, SEM, content, social, and email, aiming for aggressive growth and strong ROI.

You will manage a remote team of specialists, collaborate with product, sales, and customer success, and optimize budgets across paid channels while ensuring a cohesive brand experience.

Qualifications

• Minimum 7+ years in digital marketing with at least 3 years in a managerial role.
• Proven success in data-driven digital marketing strategies delivering ROI.
• Expertise across SEO, SEM, content, social, and email marketing.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Lead and mentor a remote team of digital marketing specialists.
• Oversee SEO, SEM, content, social, email, and affiliate programs.
• Manage significant digital advertising budgets and optimize channel performance.
• Analyze data from multiple platforms to derive actionable insights and improve campaign effectiveness.
• Collaborate with product, sales and customer success to ensure integrated campaigns.

Skills

Lead a remote team

Data-driven decision making

Strategic planning

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree (a plus)

Tools

Google Analytics

Google Ads

Marketing automation (HubSpot)

Job description

About the Role

Our client is looking for an experienced and visionary Senior Digital Marketing Manager to lead their digital marketing efforts remotely. In this pivotal role, you will be responsible for defining and driving the overall digital marketing strategy, overseeing all online channels to achieve ambitious growth objectives. You will work with cross-functional teams to ensure a cohesive brand message and exceptional customer experience across all digital touchpoints. This is a fully remote position, offering the flexibility to work from anywhere, supported by a company culture that champions autonomy, innovation, and results-driven performance, providing all the necessary tools and support for remote success.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals, focusing on lead generation, customer acquisition, and brand advocacy.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Oversee the strategy and execution of SEO, SEM, content marketing, social media marketing, email marketing, and affiliate programs.
• Manage significant digital advertising budgets, ensuring optimal allocation and performance across all paid channels.
• Analyze complex data sets from various digital platforms to derive actionable insights and drive continuous improvement in campaign effectiveness.
• Collaborate with product, sales, and customer success teams to ensure integrated marketing campaigns and consistent customer journeys.

Requirements

• Extensive experience (7+ years) in digital marketing, with at least 3 years in a managerial or leadership role.
• Demonstrated success in developing and implementing data-driven digital marketing strategies that achieve significant ROI.
• Expertise across all major digital marketing disciplines, including SEO, SEM, content strategy, social media marketing, and email automation.
• Strong analytical and problem-solving skills, with advanced proficiency in Google Analytics, Google Ads, and marketing automation platforms.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a remote team effectively.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary and executive-level bonuses.
• Fully remote work environment with flexible hours.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Opportunity to shape the digital future of a growing company.