Digital Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 350,000 - 700,000; Full time

Benefits offered by this job

Completely remote work

Health benefits

Paid time off

Online learning resources

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead our online marketing efforts in a fully remote role. You will develop, implement, and manage campaigns across SEO, SEM, email, social, and content to generate qualified leads and raise brand awareness.

The ideal candidate has 5+ years in digital marketing, with expertise in SEO/SEM, Google Analytics, PPC platforms, and marketing automation, plus strong analytics, strategy, and remote collaboration skills.

Qualifications

• 5+ years in a Digital Marketing Manager role.
• Proficiency in SEO, SEM, and analytics.
• Experience with CRM and marketing automation.
• Strong remote collaboration and project management.

Responsibilities

• Develop and implement multi-channel digital marketing strategies.
• Manage and optimize PPC campaigns.
• Oversee website content, UX, and CRO.
• Plan and execute email campaigns.
• Analyze performance data and ROI.
• Stay updated on digital marketing trends.

Skills

SEO

SEM

Content marketing

Email marketing

PPC

Marketing automation

CRM systems

Analytics

Strategy

Education

Bachelor's degree in Marketing

Master's degree (plus)

Tools

Google Ads

Google Analytics

CRM software

Marketing automation tools

Job description

About the Role

Our client is seeking an experienced and results-oriented Digital Marketing Manager to lead their online marketing efforts. This is a fully remote position, empowering you to drive digital strategy and execution from anywhere. You will be responsible for developing, implementing, and managing a wide range of online marketing campaigns to drive qualified leads and increase brand awareness. This role requires a deep understanding of SEO, SEM, email marketing, social media, and content marketing. You will work in a fast-paced, dynamic environment, collaborating with cross-functional teams to achieve ambitious marketing goals. The ideal candidate is strategic, analytical, and passionate about leveraging digital channels for business growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media networks.
• Oversee website content, user experience, and conversion rate optimization (CRO).
• Plan and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze digital marketing performance data, provide insights, and recommend adjustments to improve ROI.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.
• Proven experience (5+ years) in a Digital Marketing Manager role, with a strong track record of success.
• Expertise in SEO, SEM, Google Analytics, and various digital advertising platforms.
• Proficiency in marketing automation tools and CRM systems.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and communication abilities for effective remote collaboration.

Benefits

• Competitive salary and performance-based incentives.
• Completely remote work opportunity, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holidays.
• Access to online learning resources and professional development opportunities.