Digital Marketing Manager - Remote

Placements24; Komani; Hybrid; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Remote work flexibility

Executive bonus potential

Health, dental, and vision insurance

Career advancement opportunities

Home office allowance

Professional education

Job summary

Placements24 is seeking a seasoned Digital Marketing Manager to lead all online marketing efforts in a fully remote capacity. You will develop, implement, and manage multi-channel strategies to boost brand awareness, acquisition, and revenue, collaborating across teams to drive performance.

The ideal candidate has 7+ years in digital marketing, with leadership experience, strong SEO/SEM, content and email marketing expertise, and proficiency with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 7 years in digital marketing, with at least 3 years in a management role.
• Proven track record of multi-channel digital marketing strategies.
• Expertise in SEO, SEM, social media, content marketing, and email marketing automation.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership and remote-work communication skills.

Responsibilities

• Develop and oversee integrated digital marketing strategies across all online channels.
• Manage budgets for paid media campaigns to achieve KPIs.
• Lead SEO initiatives to improve organic visibility and drive traffic.
• Oversee content marketing strategy including planning, creation, and distribution of valuable content.
• Analyze marketing data and campaign performance to provide actionable insights and recommendations for optimization.
• Manage relationships with external agencies and vendors as needed.
• Mentor and guide junior marketing team members.

Skills

Digital marketing leadership

SEO

SEM

Content marketing

Email marketing

Analytics

Budget management

Leadership

Remote leadership

Education

Bachelor's degree in Marketing/Business Administration or related field

MBA preferred

Tools

Google Analytics

Adobe Analytics

Marketing automation tools

Job description

About the Role

Our client is seeking a seasoned and visionary Digital Marketing Manager to lead their online marketing efforts in a completely remote capacity. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This leadership role requires a deep understanding of all facets of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and analytics. You will work closely with cross-functional teams to execute campaigns, optimize performance, and stay ahead of digital marketing trends, fostering a culture of continuous improvement and data-driven decision-making across the organization.

Key Responsibilities

• Develop and oversee the execution of integrated digital marketing strategies across all online channels.
• Manage and optimize budgets for paid media campaigns (PPC, social media advertising) to achieve target KPIs.
• Lead SEO initiatives to improve organic search visibility and drive qualified traffic.
• Oversee content marketing strategy, including planning, creation, and distribution of valuable content.
• Analyze marketing data and campaign performance to provide actionable insights and recommendations for optimization.
• Manage relationships with external agencies and vendors as needed.
• Mentor and guide junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
• Proven track record of successfully developing and executing multi-channel digital marketing strategies.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing automation.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and project management skills, particularly in a remote setting.

Benefits

• Highly competitive salary and executive-level bonus potential.
• 100% Remote Work Arrangement offering exceptional flexibility.
• Premium health, dental, and vision insurance plans.
• Significant opportunities for career advancement and leadership development.
• Allowance for home office setup and continuous professional education.