Remote Digital Marketing Lead

Placements24; Durban; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work arrangement

Home office setup allowance

Comprehensive health, dental, vision

Global collaboration culture

Job summary

Placements24 is seeking a highly motivated Remote Digital Marketing Lead to join their globally distributed team. The role designs, implements, and oversees a comprehensive digital marketing strategy that drives brand awareness and customer acquisition from anywhere.

You will lead a virtual team, foster collaboration across remote channels, and rely on data-driven insights to optimize SEO, content, social media, email and automation efforts, with a strong focus on measurable growth and ROI.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business or related field.
• 7–10 years of progressive digital marketing experience.
• 2–3 years in a leadership or management role.
• Proven ability to design and execute digital marketing strategies that grow business metrics.
• Strong skills in SEO, SEM, content, social media and email marketing.

Responsibilities

• Develop and execute a forward-thinking digital marketing strategy across channels.
• Lead, mentor and manage a remote team of marketing professionals.
• Track and report KPIs using analytics tools and provide strategic recommendations.
• Oversee content creation and distribution to boost brand presence and engagement.
• Manage budgets and optimize resource allocation for maximum ROI.
• Collaborate with internal stakeholders and external partners for cohesive campaigns.

Education

Bachelor's degree in Marketing/Digital Media/Business

Master's degree (preferred)

Tools

SEO

SEM

Content marketing

Social media marketing

Email marketing

Marketing automation tools

Job description

About the Role

Our client is seeking a highly motivated and experienced Remote Digital Marketing Lead to join their globally distributed team. This role is crucial for designing, implementing, and overseeing a comprehensive digital marketing strategy that aligns with our client's business objectives, focusing on driving measurable growth in brand awareness and customer acquisition. You will lead a virtual team of marketing professionals, foster collaboration across remote channels, and utilize data-driven insights to optimize all digital marketing efforts. This position offers the unique opportunity to shape digital strategy from anywhere, working within a culture that champions remote work, innovation, and continuous learning.

Key Responsibilities

• Develop and execute a forward-thinking digital marketing strategy encompassing SEO, SEM, content marketing, social media, and email automation.
• Lead, mentor, and manage a remote team of digital marketing specialists, ensuring alignment and high performance.
• Utilize advanced analytics tools to track, analyze, and report on key performance indicators (KPIs) across all digital channels, providing strategic recommendations.
• Oversee the creation and distribution of compelling digital content across various platforms to enhance brand presence and audience engagement.
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Foster strong relationships with internal stakeholders and external partners to ensure cohesive campaign execution and project success.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• A Master's degree is a plus.
• 7-10 years of progressive experience in digital marketing, with at least 2-3 years in a leadership or management role.
• Proven expertise in developing and implementing successful digital marketing strategies that drive significant business results.
• Strong command of SEO, SEM, content marketing, social media marketing, email marketing platforms, and marketing automation tools.
• Excellent analytical skills, with the ability to interpret complex data and translate it into actionable strategies.
• Exceptional leadership, communication, and project management skills, adapted for a remote work environment.

Benefits

• Highly competitive annual salary and comprehensive bonus structure.
• Fully remote work arrangement, providing ultimate flexibility.
• Generous allowance for home office setup and ongoing professional development.
• Comprehensive health, dental, and vision insurance coverage.
• A collaborative and inclusive global company culture that embraces remote collaboration.