Head of Digital Marketing

Placements24; Mossel Bay; Hybride; ZAR 1 200 000 - 2 400 000; Plein temps

Avantages offerts par ce poste

Remote work

Home office setup allowance

Executive salary package

Professional development opportunities

Résumé du poste

Placements24 is seeking a visionary Head of Digital Marketing to lead our online presence strategy in a fully remote role. You will guide a remote marketing team, drive multi-channel campaigns, and boost brand awareness and revenue.

The ideal candidate has 8+ years in digital marketing, including 4+ years in management, and proven success with Google Analytics, HubSpot, and SEMrush. Strong leadership and communication are essential.

Qualifications

• Bachelor's degree required in marketing or related field.
• 8+ years in digital marketing with 4+ years in leadership.
• Proven track record of data-driven campaigns that delivered growth.
• Experience with analytics and marketing platforms (GA, HubSpot, SEMrush).

Responsabilités

• Develop and implement a holistic digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
• Lead, mentor, and manage a remote team of digital marketing specialists.
• Stay abreast of the latest digital marketing trends, tools, and technologies, implementing innovative approaches.

Connaissances

Leadership experience

Data-driven marketing

Strategic thinking

Digital marketing platforms

Remote team leadership

Communication skills

Formation

Bachelor's degree in Marketing, Digital Media, Business, or related field

Outils

Google Analytics

HubSpot

SEMrush

Description du poste

About the Role

Our client is looking for a visionary and results-driven Head of Digital Marketing to lead their online presence strategy, working entirely remotely. This senior role is responsible for developing and executing comprehensive digital marketing campaigns across all channels to drive brand awareness, customer acquisition, and revenue growth. You will lead a remote team of marketing professionals, leveraging data analytics to optimize performance and stay ahead of industry trends. This is an exceptional opportunity for a passionate digital strategist to build and scale a robust online marketing function for a forward-thinking company, fostering a culture of innovation and data-driven decision-making within a fully remote framework.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
• Lead, mentor, and manage a remote team of digital marketing specialists.
• Stay abreast of the latest digital marketing trends, tools, and technologies, implementing innovative approaches.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 4 years in a leadership or management role.
• Proven success in developing and executing data-driven digital marketing strategies that have achieved significant growth.
• Expertise across various digital marketing platforms and tools (e.g., Google Analytics, HubSpot, SEMrush).
• Exceptional leadership, strategic thinking, and communication skills, particularly in a remote setting.
• Experience managing remote teams and fostering collaboration in a distributed workforce.

Benefits

• Highly competitive executive salary and comprehensive benefits package.
• Full remote work arrangement, offering flexibility and work-life balance.
• Generous allowance for home office setup and professional development.
• Opportunity to shape and lead the digital marketing vision of the company.
• Collaborative and supportive virtual team environment focused on growth and innovation.