Digital Marketing Manager - E-commerce Focus

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Home office allowance

Health benefits

Leadership growth opportunities

Job summary

Placements24 is seeking an experienced Digital Marketing Manager with a strong focus on e-commerce to lead online growth initiatives in a fully remote role. You will develop and execute holistic campaigns across SEO, SEM, paid social, email, and affiliates, analyze performance, optimize ROI, and guide a remote team to drive traffic, conversions and customer acquisition for online stores.

The ideal candidate has 5+ years in digital marketing, proven PPC/social/email success, and expertise in SEO

Qualifications

• 5+ years of digital marketing experience with strong e-commerce growth focus.
• Demonstrated success managing PPC, social advertising, and email campaigns.
• Expertise in SEO best practices and content strategy.
• Proficiency with web analytics platforms and marketing automation tools.
• Strong analytical skills and ability to translate data into strategy.

Responsibilities

• Develop and execute a holistic digital marketing strategy across SEO, SEM, paid social, email, and affiliates to drive e-commerce sales.
• Manage and optimize advertising budgets to achieve KPIs like CPA, ROAS, and ROI.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Oversee creation of marketing content including website copy, ad creatives, and emails with brand consistency.
• Use analytics tools to track, measure, and report campaign performance and provide actionable insights.
• Collaborate with product development and sales to align marketing with business objectives.

Skills

Digital marketing strategy

E-commerce growth

PPC & paid social

SEO & content marketing

Web analytics

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

About the Role

Our client is looking for an experienced and results-driven Digital Marketing Manager with a strong focus on e-commerce to lead their online growth initiatives. This fully remote role requires a strategic leader who can develop and execute comprehensive digital marketing campaigns to drive traffic, conversions, and customer acquisition for our online stores. You will be responsible for managing various digital channels, analyzing performance, and optimizing strategies to maximize ROI. The ideal candidate is a forward-thinking marketer with a deep understanding of the e-commerce landscape and a passion for leveraging data to achieve ambitious business goals within a supportive virtual team setting.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, paid social, email marketing, and affiliate programs to drive e-commerce sales.
• Manage and optimize advertising budgets across multiple platforms to achieve target KPIs, such as CPA, ROAS, and ROI.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Oversee the creation of compelling marketing content, including website copy, ad creatives, and email campaigns, ensuring brand consistency.
• Utilize analytics tools to track, measure, and report on the performance of all digital marketing campaigns, providing actionable insights.
• Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with overall business objectives.

Requirements

• 5+ years of experience in digital marketing, with a significant focus on e-commerce growth.
• Demonstrated success in managing paid search (PPC), social media advertising, and email marketing campaigns.
• Expertise in SEO best practices and content marketing strategy.
• Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
• Strong analytical skills, with the ability to interpret complex data and translate it into strategic decisions.
• Excellent leadership and communication skills, essential for leading a remote team effectively.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work environment with flexible hours.
• Generous allowance for home office setup and internet expenses.
• Comprehensive health and wellness benefits package.
• Significant opportunities for professional development and leadership growth.