Digital Marketing Specialist - E-commerce

Placements24; Upington; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Diverse e-commerce experience

Professional development resources

Growing team

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to join our fully remote team, focusing on driving growth for an e-commerce business. You will manage paid campaigns, SEO, content marketing, and social media to boost traffic and online sales.

The role requires a bachelor’s degree in Marketing or related field and at least 2 years of digital marketing experience with a focus on e-commerce. You’ll analyze data, collaborate with cross-functional teams, and stay ahead of trends in a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of digital marketing experience with e-commerce focus.
• Proven experience managing paid campaigns (Google Ads, Facebook Ads) and SEO initiatives.
• Familiarity with social media management tools and email marketing platforms.
• Strong analytical skills with data-driven optimization.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
• Implement and manage SEO strategies to improve organic search rankings.
• Create and manage engaging content for social media, email marketing, and blog posts.
• Monitor and analyze website traffic, campaign performance and key e-commerce metrics (Google Analytics).
• Collaborate with cross-functional teams to align marketing with business objectives and brand messaging.
• Stay current with digital marketing trends and opportunities for growth.

Skills

Digital marketing

Analytics

Remote work

Communication

Campaign optimization

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Facebook Ads

Google Analytics

Email marketing platforms

Job description

About the Role

Our client is looking for a talented and versatile Digital Marketing Specialist to join their fully remote team, focusing on driving growth for their burgeoning e-commerce business. This role will involve executing and optimizing various digital marketing campaigns across multiple channels to increase brand awareness, website traffic, and online sales. You will be hands-on with paid advertising, SEO, content marketing, and social media efforts, continuously seeking innovative ways to reach and engage our target audience. We are seeking a proactive, creative, and data-driven individual with a passion for digital marketing and a proven ability to deliver results in a remote setting, contributing to the online success and expansion of our client's brand.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Implement and manage SEO strategies to improve organic search rankings and website visibility.
• Create and manage engaging content for social media platforms, email marketing, and blog posts to foster customer engagement.
• Monitor and analyze website traffic, campaign performance, and other key e-commerce metrics using tools like Google Analytics.
• Collaborate with cross-functional teams to ensure marketing efforts are aligned with business objectives and brand messaging.
• Stay current with digital marketing trends and best practices, identifying new opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in managing paid advertising campaigns (Google Ads, Facebook Ads) and SEO initiatives.
• Familiarity with social media management tools and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Excellent communication and organizational skills, with the ability to thrive in a remote work environment.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering excellent flexibility and work-life balance.
• Opportunity to gain diverse experience across various digital marketing disciplines within e-commerce.
• Professional development opportunities and access to online training resources.
• Be part of a growing team that values innovation and impactful digital strategies.