Digital Marketing Specialist - Remote

Placements24; Cape Town; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Comprehensive health insurance

Generous paid time off

Online professional development

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist to join our remote team. You will develop and implement online marketing strategies to boost brand awareness, drive engagement, and generate leads.

You will manage campaigns across SEO/SEM, social media, and email, and analyze performance to optimize spend and impact. The ideal candidate has 3+ years in digital marketing, proficiency with Google Analytics and Google Ads, and excellent communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years in digital marketing with SEO/SEM, content marketing and social media.
• Proven track record of successful digital marketing campaigns and lead generation.
• Proficiency with Google Analytics, Google Ads, and social media tools.
• Excellent analytical, written and verbal communication skills.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across SEO/SEM, social media, and email.
• Create engaging content for websites, social media, and advertising.
• Monitor, analyze, and report campaign performance with analytics tools.
• Identify trends to optimize spend and performance.
• Collaborate with teams to maintain brand consistency and alignment.
• Stay updated with latest digital marketing trends and best practices.

Skills

Digital marketing

Analytics

Campaign management

Content creation

Technical writing

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their dynamic team, operating entirely remotely. This role will focus on developing and implementing online marketing strategies to increase brand awareness, drive engagement, and generate leads. You will be responsible for managing various digital channels, analyzing campaign performance, and optimizing strategies for maximum impact. This is an excellent opportunity for a motivated individual to contribute significantly to our client's online presence from anywhere, fostering a culture of innovation and results-driven success in a fully distributed team environment.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across various platforms including SEO, SEM, social media, and email marketing.
• Create engaging and optimized content for websites, social media, and advertising campaigns.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics and social media insights.
• Identify trends and insights to optimize spend and performance based on the analyses.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, with a strong understanding of SEO/SEM, content marketing, and social media.
• Proven track record of successful digital marketing campaigns and lead generation.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
• Excellent analytical skills and ability to interpret complex data.
• Strong written and verbal communication skills, with a knack for engaging online audiences.

Benefits

• Competitive annual salary with performance incentives.
• Fully remote work arrangement, offering significant flexibility.
• Comprehensive health insurance coverage.
• Generous paid time off and public holidays.
• Opportunities for online professional development and certifications.