Digital Marketing Manager (Remote)

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote

Health, dental, and vision insurance

Home office setup allowance

Professional development

Job summary

Placements24 is seeking a skilled Digital Marketing Manager to lead our digital strategy in a fully remote role. You will drive growth across SEO, SEM, social, email, and content marketing with a data-driven mindset.

The role requires 5+ years of digital marketing experience and proficiency with Google Analytics, Google Ads, and SEMrush. Remote work offers flexibility and a strategic impact on the company's growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of digital marketing experience with successful online campaigns.
• Expertise across SEO, SEM, social media, email, and content marketing.
• Proficiency with Google Analytics, Google Ads, SEMrush, and marketing automation tools.
• Strong analytical skills to translate data into strategy.
• Excellent project management and remote collaboration skills.

Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness and leads.
• Manage SEO/SEM campaigns for high rankings and effective keywords.
• Oversee social media, content creation, and community engagement.
• Execute email marketing with segmentation, automation, and tracking.
• Analyze website and campaign data to provide actionable insights.
• Collaborate with cross-functional teams for consistent brand messaging.

Skills

Digital marketing strategy

SEO/SEM

Social media marketing

Email marketing

Content marketing

Data analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Communications degree

Tools

Google Analytics

Google Ads

SEMrush

Marketing automation

Job description

About the Role

Our client is seeking a highly skilled and motivated Digital Marketing Manager to lead their digital strategy in a fully remote capacity. This position is crucial for driving online growth, managing diverse digital marketing channels, and optimizing campaigns for maximum impact. You will be responsible for developing and executing strategies across SEO, SEM, social media, email marketing, and content marketing to achieve business objectives. This role demands a strategic thinker with a hands-on approach and a passion for data-driven decision-making in the dynamic world of digital advertising.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.


• Manage and optimize SEO/SEM campaigns, ensuring high search engine rankings and effective keyword targeting.


• Oversee social media marketing efforts, content creation, and community engagement strategies.


• Execute email marketing campaigns, including list segmentation, automation, and performance tracking.


• Analyze website traffic and campaign performance data, providing actionable insights and recommendations for improvement.


• Collaborate with cross-functional teams to ensure consistent brand messaging and integrated marketing efforts across all digital channels.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• 5+ years of experience in digital marketing, with a proven track record of success in managing online campaigns.


• Expertise in SEO, SEM (Google Ads), social media marketing, email marketing, and content marketing.


• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and various marketing automation platforms.


• Strong analytical skills with the ability to interpret complex data sets and translate them into strategic actions.


• Excellent project management and communication skills, with the ability to manage projects remotely and effectively.

Benefits

• Highly competitive salary and performance-based bonuses.


• Fully remote work environment, offering significant flexibility and work-life balance.


• Comprehensive health, dental, and vision insurance.


• Generous allowance for home office setup and professional development.


• Opportunity to shape the digital presence of a growing company from anywhere.