Digital Marketing Executive

Placements24; Durban; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Health and dental insurance

Learning and development

Collaborative online environment

Job summary

Placements24 is seeking a results-driven Digital Marketing Executive to join our team remotely. You will lead data-driven campaigns across social, search, and email, building online presence and engagement from anywhere.

The ideal candidate has a Bachelor's degree in Marketing or Digital Media and 3–5 years of hands-on experience with SEO/SEM, Google Analytics, and social advertising, plus a flair for content and automation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 3–5 years of experience in a dedicated digital marketing role.
• Proven experience with SEO/SEM, Google Analytics, and social media advertising platforms.
• Strong understanding of content marketing principles and email marketing best practices.
• Excellent analytical and reporting skills with the ability to interpret data.

Responsibilities

• Develop and execute digital marketing strategies including SEO, SEM, content creation, and social media management.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social networks.
• Analyze website traffic and user behavior using Google Analytics to identify trends.
• Create engaging content for blogs, social media, and email newsletters.
• Monitor campaign performance and provide insights for optimization.
• Collaborate with sales and product teams to align marketing with business goals.

Skills

SEO/SEM

Google Analytics

Social media ads

Content marketing

Email marketing

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Job description

About the Role

Our client is looking for an innovative and results-driven Digital Marketing Executive to join their team remotely. This role focuses on driving online presence and engagement through strategic digital initiatives. You will be responsible for developing and implementing data-driven campaigns across platforms such as social media, search engines, and email. The ideal candidate is a proactive self-starter, adept at leveraging digital tools and analytics to achieve marketing objectives. This is an excellent opportunity for a motivated professional to make a tangible impact from anywhere, contributing to the company's online growth and brand recognition in the competitive digital landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies , including SEO, SEM, content creation, and social media management.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media networks.
• Analyze website traffic and user behavior using tools like Google Analytics to identify trends and improve user experience.
• Create engaging and shareable content for various digital channels, including blog posts, social media updates, and email newsletters.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for optimization.
• Collaborate with the sales and product teams to ensure marketing efforts align with business goals.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 3-5 years of experience in a dedicated digital marketing role.
• Proven experience with SEO/SEM, Google Analytics, and social media advertising platforms.
• Strong understanding of content marketing principles and email marketing best practices.
• Excellent analytical and reporting skills, with the ability to interpret data and derive actionable insights.
Proficiency in marketing automation tools is a plus.

Benefits

• Competitive salary package.
• Fully remote work arrangement, offering significant flexibility.
• Comprehensive health and dental insurance.
• Opportunities for continuous learning and professional development.
• A supportive and collaborative online work environment.