Digital Marketing Specialist - Retail Focus

Placements24; LegKraal Gate; Hybride; ZAR 300 000 - 420 000; Plein temps

Résumé du poste

Placements24 is seeking a proactive Digital Marketing Specialist for a fully remote role with a dynamic retail group operating nationally. You will drive online sales and brand engagement through social media, email campaigns, SEO/SEM, and content creation.

The ideal candidate has 1–3 years in digital marketing, experience with social platforms and content, familiarity with Google Analytics and Ads, and strong written communication.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 1–3 years of digital marketing experience in retail or ecommerce.
• Proven ability to create engaging content and manage social channels.

Responsabilités

• Execute digital marketing campaigns across social, email, SEO/SEM and display channels.
• Create engaging content for social media, website and newsletters.
• Grow and manage the company’s social media presence and brand engagement.
• Support SEO strategies to improve rankings and organic traffic.
• Manage email marketing campaigns from list building to deployment and analysis.
• Monitor campaign performance and provide optimization insights.
• Conduct market research and stay ahead of industry trends.
• Collaborate with marketing and other teams to ensure cohesive messaging.

Connaissances

Social media marketing

Content creation

SEO/SEM

Email marketing

Analytics

Campaign management

Formation

Bachelor's degree in Marketing/Business or related field

Outils

Google Analytics

Google Ads

Description du poste

About the Role

Our client, a dynamic and rapidly expanding retail group with a strong presence in Mahikeng , North West, is seeking a talented Digital Marketing Specialist. This role is designed for a proactive individual who can drive online sales and brand engagement through effective digital marketing strategies. You will be responsible for implementing and managing various digital marketing initiatives, including social media marketing, email campaigns, SEO/SEM, and content creation, all aimed at enhancing customer acquisition and retention. As a fully remote position, you will have the flexibility to work from anywhere while collaborating closely with the marketing team. This is a fantastic opportunity to make a significant impact on a growing retail brand and contribute to its success in the digital space.

Key Responsibilities

• Execute digital marketing campaigns across multiple channels, including social media, email, search engines (SEO/SEM), and display advertising.
• Create engaging and compelling content for social media platforms, website, and email newsletters, tailored to the retail audience.
• Manage and grow the company's social media presence, fostering community engagement and brand loyalty.
• Assist in the development and implementation of SEO strategies to improve website rankings and organic traffic.
• Support the execution of email marketing campaigns, from list management to campaign deployment and analysis.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for optimization.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the marketing team and other departments to ensure cohesive brand messaging and campaign alignment.
• Stay updated with the latest digital marketing tools, techniques, and best practices, particularly within the retail sector.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing, with a focus on retail or e-commerce.
• Proven experience in managing social media platforms and creating engaging content.
• Familiarity with SEO/SEM principles and tools (e.g., Google Analytics, Google Ads).
• Basic understanding of email marketing platforms and best practices.
• Strong written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Creative thinking and problem-solving abilities.
• Proactive attitude and eagerness to learn and adapt.
• Experience or familiarity with the retail landscape relevant to Mahikeng is a plus.

Benefits

This is a fully remote position offering a competitive annual salary, allowing you to work from the comfort of your home. Our client provides a supportive and collaborative remote work environment, fostering professional growth and development. You'll gain valuable experience working with a prominent retail group and have the opportunity to make a tangible impact on its digital presence. Benefits include opportunities for training, flexible working hours, and the chance to be part of an innovative and forward-thinking company. Join us and help drive the digital success of our client, regardless of your location.