Digital Marketing Strategist (Remote)

Placements24; Centurion; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Remote work

Medical, dental, and vision coverage

Generous paid annual leave

Professional development resources

Competitive salary

Job summary

Placements24 is seeking a visionary Digital Marketing Strategist to shape and lead our online presence from a home office. You will craft and execute integrated campaigns across SEO, SEM, content, social, and email, using data to optimize performance and ROI.

This remote role collaborates with a global team to drive growth and market opportunities. The ideal candidate has 6+ years in digital marketing with a strategic focus, a proven track record of successful campaigns, and strong analytical

Qualifications

• 6+ years in a broad digital marketing role with a strategic focus.
• Proven track record of designing and delivering successful digital campaigns with measurable ROI.
• Expertise across SEO, SEM, PPC, content, social media, and email marketing automation.
• Proficiency with analytics platforms (GA, Ads, HubSpot, Mailchimp).
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent project management and remote collaboration experience.

Responsibilities

• Develop and execute integrated digital marketing strategies across multiple channels (SEO, SEM, content, social, email).
• Conduct market research and competitive analysis to uncover opportunities and threats.
• Manage and optimize digital advertising budgets across Google Ads and social platforms.
• Oversee creation of compelling content tailored for different audiences and channels.
• Monitor and report campaign performance using analytics tools and insights.
• Stay ahead of digital marketing trends and recommend innovative approaches.

Skills

Strategic marketing

Digital strategy

Campaign management

Remote collaboration

Data-driven decision making

Team coordination

Tools

Google Analytics

Google Ads

HubSpot

Mailchimp

SEMrush

Facebook Ads Manager

LinkedIn Ads

Excel

Job description

About the Role

Our client is seeking a visionary Digital Marketing Strategist to drive their online presence and customer acquisition efforts. Operating in a fully remote capacity, this role requires a forward-thinking individual to craft and implement cutting-edge digital marketing campaigns across various channels. You will be responsible for analyzing market trends, identifying new opportunities, and leveraging data to optimize campaign performance for maximum ROI. This is an exciting opportunity to shape the digital future of our client, working autonomously and collaboratively with a global team from your home office, making a significant impact on their growth trajectory.

Key Responsibilities

• Develop and execute integrated digital marketing strategies encompassing SEO, SEM, content marketing, social media, and email marketing.
• Conduct market research and competitive analysis to identify key opportunities and threats.
• Manage and optimize digital advertising budgets across platforms like Google Ads and social media channels.
• Oversee the creation of compelling marketing content tailored to different audience segments and platforms.
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, SEMrush, and social media insights.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, recommending innovative approaches.

Requirements

• Minimum of 6 years of experience in a broad digital marketing role, with a strategic focus.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, PPC, content marketing, social media marketing, and email marketing automation.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp).
• Strong analytical skills and the ability to translate data into actionable insights and strategies.
• Excellent project management and communication skills, with experience working effectively in a remote team environment.

Benefits

• Highly competitive salary package.
• Fully remote work environment, promoting work-life balance.
• Comprehensive medical, dental, and vision coverage.
• Generous paid annual leave.
• Access to professional development resources and training programs.