Remote Digital Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Professional development

Modern tools

Collaborative team

Job summary

Placements24 is seeking a highly motivated Remote Digital Marketing Specialist to lead online campaigns and grow the company’s online presence from a remote setting. The role emphasizes independently managing strategies to increase brand awareness, traffic, and lead generation, with strong emphasis on communication and proactive execution.

The ideal candidate brings proven digital marketing experience, knowledge across SEO/SEM, content, social media, and email marketing, and proficiency with

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of SEO, SEM, content, social media and email marketing.
• Proficiency with Google Analytics, Google Ads, social platforms, and marketing automation.

Responsibilities

• Develop and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Create optimized website and social content to attract and engage audiences.
• Monitor website traffic and campaign performance using analytics tools.
• Manage social media presence, including scheduling, community engagement, and paid campaigns.
• Collaborate virtually with cross-functional teams to align marketing with objectives.
• Stay up-to-date with digital marketing trends and best practices.

Skills

Digital marketing

Strong communication

Remote work

Time management

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Marketing automation software

Job description

About the Role

Our client is seeking a highly motivated and skilled Remote Digital Marketing Specialist to join their distributed marketing team. This role is designed for an individual who thrives in a remote-first environment and is adept at managing and executing digital marketing campaigns independently. You will be responsible for developing and implementing online marketing strategies to increase brand awareness, drive website traffic, and generate leads. The ideal candidate is proactive, a strong communicator, and possesses a deep understanding of various digital channels, looking to make a significant impact on the company's online presence from anywhere.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Create compelling and optimized content for websites, social media, blogs, and email campaigns to attract and engage target audiences.
• Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Manage social media presence, including content scheduling, community engagement, and paid social advertising.
• Collaborate with cross-functional teams virtually to align marketing strategies with business objectives.
• Stay up-to‑date with the latest digital marketing trends, technologies, and best practices to ensure campaigns remain innovative and effective.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong track record of successful online campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent written and verbal communication skills, with the ability to articulate ideas clearly in a remote setting.
• Self-motivated with strong time management and organizational skills to excel in a remote work environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering unparalleled flexibility.
• Opportunities for professional development and continuous learning in the digital marketing field.
• Access to a suite of modern digital marketing tools and resources.
• A supportive and collaborative virtual team environment.