Remote Digital Marketing Strategist

Placements24; Paarl; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health insurance

Home office allowance

Remote collaboration culture

Job summary

Placements24 is seeking a highly experienced Remote Digital Marketing Strategist to lead our online marketing efforts from a remote setting. You will oversee SEO, SEM, content marketing, social media, and email campaigns, ensuring alignment with business goals and measurable growth.

The role requires at least 5 years in digital strategy, strong analytics, and excellent communication skills to present insights to stakeholders. Flexible remote work with a competitive salary package is offered.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field (Master's preferred).
• Minimum of 5 years of experience developing and implementing digital marketing strategies.
• Expertise in SEO, SEM, content marketing, social media strategy, and email marketing best practices.
• Strong proficiency with digital marketing tools (Google Analytics, Google Ads, social platforms, SEO software).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and presentation skills; able to articulate complex strategies clearly.

Responsibilities

• Develop and execute a holistic digital marketing strategy across SEO, SEM, social media, content marketing, and email to drive lead generation and customer acquisition.
• Conduct market research, competitor analysis, and audience segmentation to identify opportunities and define target personas.
• Oversee creation and optimization of high-performing digital content across website, blog, social, and ad creatives.
• Manage paid campaigns across Google Ads and social platforms, optimizing budget and ROI.
• Use analytics tools (Google Analytics, SEMrush) to track performance, derive insights, and present recommendations to stakeholders.
• Stay updated on digital marketing trends, algorithm changes, and new technologies to maintain a competitive edge.

Skills

SEO

SEM

Content marketing

Social media strategy

Email marketing

Analytics

Education

Bachelor's degree in Marketing/Digital Media/Business

Master's degree (preferred)

Tools

Google Analytics

Google Ads

Social media management platforms

SEO software

Job description

About the Role

Our client is seeking a highly experienced and strategic Remote Digital Marketing Strategist to lead their online marketing efforts. This role is designed for a proactive individual who can develop and implement cutting-edge digital strategies that drive measurable business growth, all from a remote work setting. You will be responsible for overseeing SEO, SEM, content marketing, social media, and email campaigns, ensuring they are integrated and aligned with the company's overall marketing objectives. This position offers unparalleled flexibility and the opportunity to make a significant impact on a forward-thinking company without the need for a physical office presence.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media, content marketing, and email automation to drive lead generation and customer acquisition.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify strategic opportunities and define target personas.
• Oversee the creation and optimization of high-performing digital content, including website copy, blog posts, social media updates, and ad creatives.
• Manage and optimize paid digital advertising campaigns across platforms like Google Ads and social media, ensuring efficient budget allocation and maximum ROI.
• Utilize advanced analytics tools (e.g., Google Analytics, SEMrush) to track campaign performance, derive actionable insights, and present findings and recommendations to stakeholders.
• Stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in developing and implementing successful digital marketing strategies, with a proven track record of driving growth.
• Expertise in SEO, SEM, content marketing, social media strategy, and email marketing best practices.
• Strong proficiency with digital marketing tools, including Google Analytics, Google Ads, social media management platforms, and SEO software.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and presentation skills, with the ability to articulate complex strategies clearly to diverse audiences.

Benefits

• Highly competitive salary package.
• Fully remote position with flexible working hours.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for home office setup and professional development.
• A culture that champions remote collaboration, autonomy, and work-life balance.