Digital Marketing Specialist (Remote)

Placements24; Paarl; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive pay

Remote work

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist to join their fully remote team. You will plan, execute, and optimize campaigns across SEO, SEM, social media, email, and content marketing to boost brand awareness, drive traffic, and generate leads.

You will use data analytics to inform strategy, test new approaches, and report performance. The ideal candidate has 3–5 years of hands-on digital marketing experience, strong analytical skills, and a bachelor’s degree in

Qualifications

• 3–5 years hands-on digital marketing experience with campaign execution and optimization.
• Proficient in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs) and social media management platforms.
• Strong understanding of SEO, PPC, and social media advertising.
• Excellent analytical skills to interpret data and drive decisions.
• Bachelor’s degree in Marketing/Communications or equivalent experience.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid campaigns on Google Ads and social networks.
• Perform keyword research and implement on-page and off-page SEO strategies.
• Create and curate engaging content for digital platforms with brand consistency.
• Monitor website traffic, campaign performance, and conversions; provide insights.
• Collaborate with cross-functional teams to align campaigns with business goals.

Skills

Campaign execution

Analytics interpretation

Communication

Project management

Remote work

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Social media platforms

Job description

About the Role

Our client is actively recruiting a results-driven Digital Marketing Specialist to join their fully remote team. This role is crucial for planning, executing, and optimizing digital marketing campaigns across various channels, aimed at increasing brand awareness, driving website traffic, and generating leads. You will leverage data analytics to inform strategy, test new approaches, and ensure maximum return on investment for our client's online marketing efforts. This position is perfect for a self-motivated digital marketer who thrives in a remote work environment and is passionate about achieving measurable online success.

Key Responsibilities

• Execute digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media networks.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
• Create and curate engaging content for various digital platforms, ensuring brand consistency.
• Monitor website traffic, campaign performance, and conversion rates, providing regular reports and insights.
• Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with business goals.

Requirements

• 3-5 years of hands-on experience in digital marketing, with a strong focus on campaign execution and optimization.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media management platforms.
• Strong understanding of SEO best practices, PPC campaign management, and social media advertising.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Effective communication and project management skills, capable of working independently in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering ultimate flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and professional development opportunities.
• A collaborative and innovative remote work culture.