Digital Marketing Manager (Social & E-commerce)

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Comprehensive medical aid and pension

Professional development opportunities

Remote-friendly role

Access to modern digital tools

Innovative, data-driven environment

Opportunity to shape digital strategy

Collaborative remote culture

Job summary

WhatJobs Direct is seeking a dynamic Digital Marketing Manager in Pretoria with a strong specialization in social media and e-commerce. You will develop and execute integrated campaigns to drive online sales, brand engagement, and customer acquisition, while optimizing the online journey from awareness to purchase.

The role offers a flexible remote work option and requires leadership in content creation, paid social, and analytics to deliver measurable growth in a competitive digital marketplace.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business or related field.
• Minimum of 5 years of digital marketing experience with strong focus on social media and e-commerce.
• Proven track record of growing social media presence and engagement.
• Extensive experience with e-commerce platforms and driving online sales.
• Proficiency in SEO, SEM, Google Analytics, and social media advertising platforms.
• Strong content creation and copywriting skills.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical skills and ability to translate data into insights.
• Strong project management and organizational abilities.
• Ability to work effectively in a remote team environment.
• Demonstrated understanding of South African digital marketing landscape, particularly Gauteng.

Responsibilities

• Develop and implement digital marketing strategies for social media and e-commerce.
• Manage social media channels: content planning, creation, scheduling, and engagement.
• Oversee paid social campaigns: budget, targeting, performance optimization.
• Drive online sales via SEO, SEM, email marketing, and affiliates.
• Analyze website traffic and sales data to identify trends and opportunities.
• Create compelling marketing content across formats for various platforms.
• Collaborate with sales and product teams to align marketing with business goals.
• Monitor digital marketing trends and competitive activities.
• Manage the customer journey from first touchpoint to post-purchase engagement.
• Track and report KPIs for all digital marketing activities.

Skills

Social media marketing

Content creation

Campaign optimization

Analytics

Team collaboration

Education

Bachelor's degree in Marketing, Digital Media, Business

Tools

Google Analytics

SEO/SEM tools

CRM systems

Marketing automation tools

Job description

About the Role

Our client, WhatJobs Direct, is searching for a dynamic and results-oriented Digital Marketing Manager specializing in Social Media and E-commerce, to be based in Pretoria, Gauteng . This role requires a strategic thinker capable of developing and executing integrated digital marketing campaigns that drive both online sales and brand engagement. You will lead the charge in leveraging social media platforms to enhance customer acquisition, build brand loyalty, and optimize the online customer journey. The ideal candidate will have a proven history of success in managing social media advertising, content creation, community management, and e-commerce marketing initiatives. This position offers a flexible remote work option, allowing successful candidates to contribute effectively from anywhere. You will be instrumental in driving significant growth and visibility for our client in the competitive digital marketplace. We are looking for a candidate with a passion for innovation and a deep understanding of the evolving digital landscape. This role demands a proactive and creative approach to marketing.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies encompassing social media and e-commerce.
• Manage all social media channels, including content planning, creation, scheduling, and community engagement.
• Oversee paid social media campaigns, including budget allocation, targeting, and performance optimization.
• Drive e-commerce sales through various digital channels, including SEO, SEM, email marketing, and affiliate programs.
• Analyze website traffic, user behavior, and sales data to identify trends and opportunities for improvement.
• Create compelling marketing content across various formats (text, images, video) tailored for different platforms.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure marketing efforts align with business objectives.
• Monitor digital marketing trends, emerging platforms, and competitor activities.
• Manage and optimize the customer journey from initial touchpoint to post-purchase engagement.
• Track and report on key performance indicators (KPIs) for all digital marketing activities.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on social media and e-commerce.
• Proven track record of successfully managing and growing social media presence and engagement.
• Extensive experience with e-commerce platforms and driving online sales.
• Proficiency in SEO, SEM, Google Analytics, and social media advertising platforms.
• Strong content creation and copywriting skills.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong project management and organizational abilities.
• Ability to work effectively in a remote team environment.
• Demonstrated understanding of the South African digital marketing landscape, particularly in Gauteng .

Benefits

• Employees will receive comprehensive medical aid and retirement fund benefits.
• Opportunities for professional development, including online courses and industry certifications, are provided.
• This role is primarily remote, offering excellent work-life balance and flexibility.
• You will have access to modern digital tools and platforms to facilitate your work.
• Join a forward-thinking company that values innovation and data-driven decision-making.
• The position provides a unique opportunity to shape the digital strategy of a growing brand in the e-commerce and social media space.
• Experience a collaborative and supportive remote work culture.